With rising acquisition costs, the struggle to create innovative gameplay, and a marketplace that couldn't possibly get more crowded, how can mobile game developers differentiate from their competitors? How can you get players to connect with your brand and remain loyal in the face of unprecedented options? The answer may surprising you: doing good.

Doing good can mean many things: selling in-game items that support charitable causes, giving consumers a way to donate instead of buying in-game currency, going on volunteering trips with your team, and more. The important thing is that you're empowering your customers with a way to change the world in your game, and showing them that your company is about more than just you.

Game developers can use the brand-building power of good to counter rising acquisition costs, keep their users engaged, and even improve monetization. You'll find out how through this meetup group, and maybe do a little good along the way :). If you have any questions or would like to participate, email me at Tyler@Grantoo.org .

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What's new

  • New Member
    Daniel P. Daniel P. joined
    August 29, 2013
    Daniel P.
    "Long time geek just moved to the bay area for a new job at Google, looking to meet some people and make some friends"
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    John B. John B. joined
    August 26, 2013
    John B.
    "I am an artist that works with games. I am also a part time lecturer and am interested in games as an instrument to facilitate learning."
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    Nikhil M. Nikhil M. joined
    August 23, 2013
 
Founded Apr 9, 2013

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