With rising acquisition costs, the struggle to create innovative gameplay, and a marketplace that couldn't possibly get more crowded, how can mobile game developers differentiate from their competitors? How can you get players to connect with your brand and remain loyal in the face of unprecedented options? The answer may surprising you: doing good.

Doing good can mean many things: selling in-game items that support charitable causes, giving consumers a way to donate instead of buying in-game currency, going on volunteering trips with your team, and more. The important thing is that you're empowering your customers with a way to change the world in your game, and showing them that your company is about more than just you.

Game developers can use the brand-building power of good to counter rising acquisition costs, keep their users engaged, and even improve monetization. You'll find out how through this meetup group, and maybe do a little good along the way :). If you have any questions or would like to participate, email me at Tyler@Grantoo.org .

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  • New Member
    Debra Helena K. Debra Helena K. joined
    4 days ago
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    ian ian commented on Game Jam for disabilities
    October 22
    ian

    "i would like to develop a followup event. who is interested?­"

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    Jason Z. Jason Z. joined
    August 15
    Jason Z.
    "hi"
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    Catherine Catherine joined
    August 2
    Catherine
    "I designed a game called Doozy (www.doozygame.­com) that encourages players to move, interact, and create."
  • New Member
    Senk C. Senk C. joined
    July 26
    Senk C.
    "I am a game designer, composer and sound designer. Looking for collaboration with local game developers as composer/sound designer."
  • New Member
    John O. John O. joined
    June 10
    John O.
    "I'm an independent game developer (current working on Apsis). I'm fascinated by games, people, and stories."
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    Lamar J. Williams I. Lamar J. Williams I. joined
    June 10
    Lamar J. Williams I.
    "I want to build something cool"
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    Michael R. Michael R. joined
    April 29
    Michael R.
    "Working on a stock market game"
  • New Member
    onur e. onur e. joined
    April 28
    onur e.
    "Unity 3D game developer with strong programming skills. Need people who love 3D modeling, story writing and sound development"
 
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We just grab a coffee and speak French. Some people have been coming every week for months... it creates a kind of warmth to the group.

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