With rising acquisition costs, the struggle to create innovative gameplay, and a marketplace that couldn't possibly get more crowded, how can mobile game developers differentiate from their competitors? How can you get players to connect with your brand and remain loyal in the face of unprecedented options? The answer may surprising you: doing good.

Doing good can mean many things: selling in-game items that support charitable causes, giving consumers a way to donate instead of buying in-game currency, going on volunteering trips with your team, and more. The important thing is that you're empowering your customers with a way to change the world in your game, and showing them that your company is about more than just you.

Game developers can use the brand-building power of good to counter rising acquisition costs, keep their users engaged, and even improve monetization. You'll find out how through this meetup group, and maybe do a little good along the way :). If you have any questions or would like to participate, email me at Tyler@Grantoo.org .

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  • July 27, 2013 · 9:00 AM

    Game Jam for disabilities

    3 Game Developers

    Participate and donate to our movement to support and develop tools to improve the lives of children and adults with disabilities. This 2nd annual hackathon, hosted and... Learn more

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