Advertising with Google: Introduction to AdWords

Are you a small business owner or entrepreneur looking to dip your toe into online advertising? Do you want to connect with people who are already looking for what you have to offer?

Done correctly, paid search marketing (or pay per click/PPC) as it is also referred to) is one channel to introduce new people to your business or website.

This course will walk you through the basics of setting up a Google AdWords account, the best ways to stretch a limited budget, and ways to tell if your account is working.

What we will cover: 

• What AdWords is and where the ads are seen

• Reasons to test paid search

• Paid search terminology

• Which metrics to look at when evaluating performance

• How to create your first AdWords campaign

• Tips for stretching a small budget

• A preview of advanced AdWords strategies including Display, Product Listing Ads and Remarketing

What you’ll walk away with:

• Your first paid search campaign ready to start running

• Access to AdWords and the Google Keyword Planner tool

• A voucher code offering $75 of AdWords for $25 ($50 free credit once $25 is spent)

• Resources for additional information

No previous paid search skills are required. You will need a laptop. You’ll also get more out of the class if you already have a website in mind that you’d like to promote.

About the teacher: 

Ally moved to Philadelphia to join SEER Interactive after spending most of her life in the south. Her most recent years were spent in Atlanta developing and managing paid search campaigns for Top 500 e-tailer clients with aggressive return goals. While e-commerce clients are her favorite, in her seven years of search marketing she’s also driven leads for B2B and B2C clients large and small. Certified on both AdWords and AdCenter (Bing/Yahoo) for paid search management, Ally is a graduate of Boston University and likes Indian food, MS Paint art and karaoke. When she’s not shattering ROI goals you can find her with her fat pug Hans exploring the city (code for getting lost).

Join or login to comment.

  • Adina

    Hello, does anyone know where I can find Adwords training classes?

    March 12

  • Alexandra M.

    How far is this from the Train?

    May 19, 2014

    • Ally M.

      Hi there! It's about a block from the trolley or a 10 minute walk from the Girard stop on the train.

      May 20, 2014

    • Alexandra M.

      Hey Tom, AH! next time!

      May 29, 2014

  • Felipe A.

    Do I need anything else besides my computer? Thanks.

    May 21, 2014

    • Yasmine M.

      Just your laptop and to be on time!

      May 22, 2014

  • Heather T.

    Hope this gets offered on a weekend sometime!

    April 25, 2014

    • Ally M.

      I would be up for offering a weekend edition in the future, keep your eyes on GDI class announcement emails!

      May 20, 2014

  • Kim W.

    Yes! I hope this is offered again sometime!

    May 11, 2014

    • Ally M.

      If all goes well I would love to offer it again, stay tuned!

      May 20, 2014

Your organizer's refund policy for Advertising with Google: Introduction to AdWords

Refunds offered if:

  • you can cancel at least 7 day(s) before the Meetup

Additional notes: Contact for refund requests. Refund requests made 6 days within the class will be provided class credit for a future event with the same teacher.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

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