Intro to SEO: Rocket Your Site to the Top of Search Results

This class is a 2-weeknight series running on Monday/Wed on Sept 15 and 17 from 6:45pm to 9:00pm.

Have you ever wondered how Google determines how to rank your website? Or why your competitors are beating you onto page one of Google? These things don't happen by chance. There isn't a person behind a computer at Google HQ deciding who will rank where. There's a science to all of it, and it's called search engine optimization (or SEO for short).

There are a number of factors contributing to how websites rank and learning about these factors will help you to "optimize" the sites you work on. This course will cover a variety of these topics: 

• On-page: On-page optimization is one part of SEO that you may be most familiar with - we'll cover the basics from meta tags, in addition to other on-page factors that may help you rank.

• Technical: Discover the technical issues that may prevent search engines from crawling and indexing your site. We'll also cover some other technical aspects of the semantic web that are beneficial for SEO.

• Link Building: Learn about what link building is, why it's vital for every website, and how to get started.

• Social Media: Discover the ways that having a engaged social community can help with SEO. Learn how to find these people with the use of free tools and programs.

• Measurement: Learning to analyze your websites' performance is vital to determining its success or failure. We'll cover the basics of how to get started with Google Analytics and necessary metrics to be aware of. 

What You Will Walk Away With:

• An understanding of the factors that help a website rank in search results

• A collection of tools you can immediately start using with your site

• Resources to explore to learn more — from beginner to more advanced

Prerequisites: There are no skills or programs required for you to take this course. 

A laptop is required. 

It's recommended that you come to class with a website in mind that you'd like to optimize.

About the teacher: 

Emma is an SEO Team Lead at Philadelphia's SEER Interactive. Emma has been with SEER for 2 years, and prior to SEER, was working as an SEO in California. Her passion for search marketing is driven by the technical yet creative skill sets required to be successful in the field. When she's not hanging around SEER's #searchchurch, she is an avid yoga-practitioner, nail polish enthusiast, and wannabe blogger.

All attendees are expected to abide by the Girl Develop It Code of Conduct. 

Join or login to comment.

  • Byron D.

    Highly recommend this class and SEER Interactive, where the instructor Emma Still is employed. There's really too much for 4 hrs yet more that needs to be included. This would make a great 3 to 5 day hands-on course with homework between and resulting work coming out of it with results growing throughout, however small. Thank you GDI, SEER Interactive and of course Emma @mmstll and Co-organizer Yasmine Mustafa

    September 18

    • Emma S.

      Thanks for the great feedback Byron and thanks for attending!

      September 18

  • Kristine G.

    I wish this class was even a little longer. So much good information. Thank you!

    September 17

    • Emma S.

      Thank you Kristine!

      September 18

  • sam m.

    Hi, I just joined this group and am bummed that I will not be able to make this 2 evening session. Hopefully there will be another one like this in the near future.
    I have a wordpress website that I created though I am still a complete newbie and could really use some help with a couple things that I have not been able to do myself that I am sure is probably going to require some coding. Anyone here have some suggestions or time to discuss possibly helping me? Thanks :)

    September 15

    • Emma S.

      Hi Sam! I'll PM you :)

      September 17

  • Laura B.

    Will this cover Google Analytics at all? I want to recommend it to someone.

    September 10

    • Emma S.

      Hi Laura, we will touch on Google Analytics in the "Measurement" section of class as it pertains to measuring the results of SEO efforts (organic traffic, conversions, landing page reports, etc.). Let me know if I can answer any other questions for you!

      September 11

  • Kirsten J.

    Is this class scheduled for Monday, September 15, 6:45-9pm? I'm interested in the class, but the new dates are a little mixed in with the old dates and I'm checking to make sure it works with my schedule.

    August 4

    • Yasmine M.

      Ooops, thanks for letting us know about that Kirsten. I just removed the old dates. This is a two-night class (as is the Adwords class) on Monday, Sept 15 and Wednesday, Sept 17 from 6:45 to 9pm. Hope you can join us!

      August 4

  • Linsey

    Would LOVE to take this class on Tuesday evening 7/22. :)

    July 15

  • Reggie

    I'd love to go but before signing-up would like to know if this is going to be canceled?

    1 · July 7

    • Yasmine M.

      We only cancel classes that don't meet our 10-student threshold. So signing up would help get us there. A final decision will be made 3 to 5 days before class.

      July 7

Your organizer's refund policy for Intro to SEO: Rocket Your Site to the Top of Search Results

Refunds offered if:

  • you can cancel at least 7 day(s) before the Meetup

Additional notes: Contact for refund requests. Refund requests made 6 days within the class will be provided class credit for a future event with the same teacher.

Payments you make go to the organizer, not to Meetup. You must make refund requests to the organizer.

Our Sponsors

  • inMotion Hosting

    55% off annual hosting plans for websites and WordPress blogs.

People in this
Meetup are also in:

Create a Meetup Group and meet new people

Get started Learn more

Meetup has allowed me to meet people I wouldn't have met naturally - they're totally different than me.

Allison, started Women's Adventure Travel

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy