Social Media Workshop

Social Media Workshop

Hosts:
- Kat Loughrey (Corporate)
- Tamsien West (Grassroots)
- Jess Genevieve Brown (Personal)

With diverse backgrounds and many years of social media experience between them our 4 hosts will each share a case-study on a different element of social media. There will be plenty of time to ask questions about each case-study, and the evening has been designed to give you an insight into the similarities and differences in using social media across different personal and professional spheres.

Below you can find a summary of the topics to be covered and short bios for the presenters:

Corporate Social Media: 'Smashing Social Media'

Big brands, big budgets, big success … but also big fears. How can a corporate embrace social media while maintaining its brand and reputation? Our first speaker Kat Loughrey will explore how some big brands have been successfully utilising social media as a tool to develop authentic communities, both online and off, with their fans and customers – and increasing their reputation positively in the process. Learn why the 2013 Australian Open has been labeled as “the most digitally connected major sporting event of all time” and how their approach can be adapted to achieve an “outstanding digital presence” for your company.

Grassroots Social Media: ‘Social Media Marketing: Without a budget but with integrity’

Intro: In 2012, Tamsien West organised a successful 3 day conference attended by 120 university students for around Australia and New Zealand. With a marketing budget of exactly zero she used social media to bring together a community of advocates who not only promoted the event but built a lasting network from which to leverage future campaigns and events. Learn how Tamsien achieved this through strategy, monitoring, execution and, most of all, integrity.

Personal Social Media: 'How To Make Yourself'

Intro: Jess Genevieve Brown (JGB) believes the internet is a viable tool for making a living out of one's passions. By leveraging your personal brand through online channels, you have the ability to share not only your individuality and personal skills but also your hard work, your drive and your desire to succeed. In this talk, JGB will not only introduce ways to market yourself through social media but also how to set challenges online in order to showcase what you're working towards becoming.

 

Speaker Bios

Kat Loughrey (@KatLoughrey) is an energetic online communications professional with a love for all things digital. Passionate about the three C’s - communication, community and collaboration – she currently works in a digital team in the sporting industry by day and is the curator for The Fetch Melbourne (@thefetchMELB) by night. You can find her most nights at various digital/tech meetups and workshops, and most weekends out and about across this fabulous city enjoying the great music and arts on offer.

Tamsien West: Spent her university years at RMIT advocating for social justice, campaigning about Fair Trade, organising events (including the 2012 Fairly Educated Conference), and brushing up on her social media skills. She now works as a Chaos Controller for RedBusiness at Hub Melbourne, organising events, developing marketing strategies for clients, and managing the logistics for all things big and small. You can find her on twitter @TamsienWest talking about social media, social enterprise, conscious capitalism and cats.

Jess Genevieve Brown: Jess, known to the web as JGB, is a community manager, a web enthusiast, a vlogger and a challenge junkie. Through her side project, MakingJGB, she uses social media tools (Youtube, Facebook, Twitter, Wordpress) to set goals and track productive processes. Through MakingJGB she aims to document the trials and tribulations of making a living out of her passions all while showcasing her dedication to personal and professional growth.

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  • kittybaroque

    Power packed with AWESOME tips!

    July 22, 2013

  • Karan W.

    Thank you to all that attended the #GGDMelb Social Media Workshop. Also, major applause for the girls that made it all happen - Tamsien West, Kat Loughrey and Jess Genevieve Brown, you gals are true GirlGeeks.

    A copy of the presentation is now available on Slideshare: http://www.slideshare.net/podlegal/ggd-smgrouppresentation2013?utm_source=ss&utm_medium=upload&utm_campaign=quick-view#

    July 19, 2013

  • Laura H.

    A bit delayed...but a great event! Looking forward to the next one. Would love to know more about what others are doing 'behind the scenes' i.e the boring stuff like, processes, escalation procedures, internal buy-in and the like. Also, does anyone know where I can get the stats for the Oreo case study? Thanks!

    1 · July 8, 2013

  • Jennifer

    Thanks guys for organising, this was a great event and a fantastic initiative. Every speaker was engaging, informed and perfectly timed (length wise). I learnt a lot and have come back to work today with some fresh ideas on our brand and also my personal brand. If there's one thing I would have liked to hear more of it would be some case studies of when social media has gone wrong -- what happened? why did it happen? how could it have been addressed? how was it addressed? what was the reaction? etc. I think this would have rounded out an already fantastic presentation and helped in identifying (and hopefully avoiding!) some potential pitfalls. Thanks to the sponsors for the dinner, drinks and venue -- you rock! Thanks also to you amazing presenters, who donated your time and energy to help us out. See you at the next one!

    June 26, 2013

  • Sally P

    Great presentations - I really liked the inclusion of the case studies/practical applications. Thank you to the presenters and organisers for putting on a great event.

    June 26, 2013

  • Claire H.

    Thanks GGD for putting on such a great event! Lots to take away and infiltrate into business as usual!

    June 26, 2013

  • Kelly D.

    Thanks to the presenters for sharing their insights. It was great to hear three really different perspectives and lots of learnings and tips to achieve success through Social :)

    June 26, 2013

  • April S.

    It was a great presentation and gave me a different perspective to SM. I've been in tech for years and watched these things come and go, but sometimes one gets too caught up in the technology and programming side of things. Well done to the presenters. :-)

    June 26, 2013

  • Jane D.

    I thought it was great and covered a lot.

    June 25, 2013

  • Judy

    awesome workshop and speakers - thanks!

    June 25, 2013

  • Jennifer S.

    awesome

    June 25, 2013

  • Yuliana

    Nice talks! Learn a lot about posting on social media. Oreo is also very interesting! Thanks!

    June 25, 2013

  • A former member
    A former member

    Thanks for an informative session! See you next time.

    1 · June 25, 2013

  • Kate M.

    Sorry ladies, unavoidable last minute change of plans. Hope the event goes well. Will catch you at the next one.

    June 25, 2013

  • Neela

    Stuck at work! I'm sorry I didn't see this coming!

    June 25, 2013

  • Olga

    Got sick :(((((((((

    June 25, 2013

  • Kira Liane P.

    Would love to come, but unfortunately only saw this on short notice!

    June 25, 2013

  • Jennifer K.

    So sorry, bummed that I'm missing it!

    June 25, 2013

  • Megan I.

    Have come down with the flu.

    June 25, 2013

  • Narelle

    Oh my god I am so sorry! I have just gotten back from the doctor with my 2 year old and she has gastro and tonsilitis. In fear of passing either on I'm going to have to stay home. I'm so sorry for the late notice.

    June 25, 2013

  • kerry

    Have work commitments but definitely would like to see the video.

    June 25, 2013

  • trouble

    Would love to come if there is still room

    June 24, 2013

  • Liah C.

    Hi, I've double-booked myself and can't make it tomorrow.

    June 24, 2013

  • Athy G.

    Sorry double-booked

    June 24, 2013

  • Claire H.

    Danielle and I are look forward to it too!

    1 · June 24, 2013

  • @Nic_Rawlings

    Yay, I've secured the last spot! Looking forward to meeting you all.

    1 · June 24, 2013

  • Tahlia M.

    Yay! Can't wait! This is really exciting! Thanks heaps :) x

    June 20, 2013

  • Kathy

    clashing w work committment

    1 · June 20, 2013

    • Tamsien W.

      Sorry to hear that Kathy, luckily Tammy has kindly volunteered to film the event, so there should be a video available afterwards. We will send out an email to let everyone know.

      2 · June 20, 2013

  • Samantha S.

    Hi, I'd love to come along. Please let me know if there are any openings. Thanks - Sam (Senior Marketing Exec - Kidspot.com.au)

    June 18, 2013

    • Samantha S.

      *thanks - Sam

      June 20, 2013

    • Tamsien W.

      No worries at all Sam, looks like you are all registered. Let me know if you have any issues. Thanks.

      June 20, 2013

  • A former member
    A former member

    Us please! Video producer, and digital marketer.

    1 · June 17, 2013

  • Megan V.

    Looking forward to attending my first Girl Geek event!

    1 · June 14, 2013

  • Julia R.

    Lookin forward to it!

    1 · June 13, 2013

  • Abigail B.

    Going to Cape Tribulation instead - see you at the next one! Abi.

    June 12, 2013

  • Megan I.

    Looking forward to coming. New business set up in March as Tech Coach HQ- and doing all my marketing via social media ;)

    1 · June 12, 2013

  • Petina

    Hi! I'm the PR Coordinator at Etsy.com and keen to meet up with other people into social media, PR and entrepreneurship.

    3 · June 11, 2013

    • Tamsien W.

      Looking forward to hearing what you have to contribute to our discussions, I'm sure you have some terrific experience and perspective via Etsy, make sure you join in with questions and comments.

      1 · June 11, 2013

  • Judy

    looking forward to it!!

    1 · June 11, 2013

  • Olivia D.

    This sounds great!

    1 · June 11, 2013

  • Emma B

    It said it was full- but I'd thought I'd put my name down anyways :)

    June 5, 2013

    • April S.

      I think its just going to be cool to see this many geek girls in the one place and time. :-)

      June 7, 2013

    • Emma B

      Oh cool great! I do a lot of paid social media buying so super keen to come along:)

      June 7, 2013

  • A former member
    A former member

    I'll be in Chicago speaking at Wordcamp.

    May 31, 2013

    • Tamsien W.

      Wow! Have a terrific time Helena. If you are interested Tammy has volunteered to video the event and we should be able to make that available afterwards. Hope you will share your stories from Wordcamp when you get back!

      1 · June 4, 2013

    • A former member
      A former member

      Oh that's great that you're recording the event. I'll be happy to share some stories when I come back :)

      June 4, 2013

  • Tammy B.

    I'm so excited about this event and really looking forward to it! :D

    2 · June 1, 2013

  • Julia S.

    Looking forward to it :)

    1 · May 31, 2013

  • Melina C.

    Out of town unfortunately. I'm sure it'll be great! Will it be videoed?

    May 28, 2013

    • Tamsien W.

      We are hoping to have a video recording, just looking for someone to volunteer to set it all up. I will make an update email for everyone after the event regarding what will be available (at the very least we will have slides).

      1 · May 31, 2013

    • Tammy B.

      I will be able to do the video! Will bring my camera and tripod along.

      1 · May 31, 2013

  • April S.

    Wow, looks like a big crowd is expected for this.

    May 29, 2013

    • Tamsien W.

      Should be a good group, but I imagine closer to the date some people who RSVP'd in January may revise their RSVP, so don't be put off by big numbers, we will make sure the workshop is valuable and as personal as possible.

      1 · May 31, 2013

  • A former member
    A former member

    I can present on internal social media for staff - corporate. Let me know.

    May 10, 2013

    • Tamsien W.

      Hi Jacqueline, At the moment we already have 4 presenters, but I have heard that you have a really interesting (and successful) story about Yammer, will discuss with the other ladies when Karen gets back from the US and let you know if that's ok?

      1 · May 17, 2013

  • Rachel B.

    I'm sorry I won't be able to make it on this date :(

    May 16, 2013

    • Tamsien W.

      Sorry to hear that Rachel, hopefully we will be able to get all the slides from our presentations up afterwards and possibly a video if someone volunteers to manage it.

      1 · May 17, 2013

  • Jane D.

    Keen to go assuming I'm free once date advised. Thanks

    March 22, 2013

    • Tamsien W.

      Hi Jane, Date is confirmed as Tues June 25th. Hope you can make it!

      April 29, 2013

    • Jane D.

      Great, thanks Tamsien, it's in diary.

      May 9, 2013

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