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Build, Analyze & Optimize with Google

Whether you’re looking for the best pizza place nearby, to optimize your web development workflow or to gain insights on how visitors are interacting with your site, Google has got you covered.

Join other girl geeks (and boys!) at Google Toronto to gain insights on how to leverage Chrome Developer Tools and Google Analytics to make the most out of your next web-based project.

Hanoi Morillo from Google Toronto will be speaking about how Google Analytics can be used to measure sales and conversions on your site or application. She will also discuss how you can use Analytics to find out how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Ali Honarvar will be providing insights on how Chrome’s Developer Tools allow you to easily and efficiently test and debug code to make your workflow that much smoother. You’ll also learn how to gain deep access into the internals of Chrome and your web application.

By the end of the night, you’ll be equipped with the knowledge to build, analyze and optimize your new site or application with Google tools. You’ll also be able to tell your friends and family you had the chance to check out Google’s office – exciting, right?

May we formally introduce our esteemed speakers:

Hanoi Morillo

Hanoi Morillo, Account Executive at Google, helps Canada’s top Financial Services companies to achieve Digital Marketing excellence. Her expertise in all things digital (from Web Analytics to video advertising) has allowed her to work with the largest companies in Canada, the US, Spain, UK and Ireland, during her 6 years career at Google.

Prior to Google, Hanoi moved from the newspaper industry to Senior Manager at KPMG Audit in Spain.

Follow Hanoi on Twitter @HanoiMorillo

Ali Honarvar

Ali is an engineer on the Google Ad Exchange team working mostly on the back-end as well as some internal front-ends. He is also a near-graduation PhD candidate focused on communication networks at University of Toronto, while his background is mostly in signal processing.

Special thanks to our partners who help make the evening great:

Our partner

Digiflare is a digital agency at the forefront of creating engaging connected user experiences. We harness the potential of Web, Mobile, Tablet, Connected TV, Game Consoles, and emerging devices to deliver cutting-edge solutions to our clients. Working with top tier Media and Entertainment brands, we provide strategy, design, development, and systems integration, helping them achieve their vision and extend their reach to their customers. Follow them on Twitter @Digiflare and visit

Our contributors

FITC produces design and technology focused conferences and seminars worldwide which inspire, educate and challenge attendees. Staying fresh by covering relevant topics including interactive design and business, HTML5, responsive design, UX, mobile and more, FITC provides the professional development and networking opportunities needed to keep attendees up to date on the rapidly changing industry they work in.

FITC is giving away 50 FREE tickets to their flagship conference in April to women who are willing to get creative! Read all the details. Make a video, develop an app, write a blog post, and tell them why you deserve to go to FITC! The deadline is March 31, 2013 so get your submissions in! Visit or connect on Twitter @FITC.

Chow Productions is a Toronto based company run by Adam Chow and Jeremy Gabriel specializing in photography and videography for events, engagements, weddings, photo shoots, portraits and more. Connect with them on Twitter @chowproductions and see their latest photos on Flickr.

SYPA (Stuff You'll Probably Ask)

You: What time do the presentations start?

Us: Doors open at 6:30pm and we aim to begin the discussion at 7:00pm. Before and after the talks, there are opportunities for conversation, and the enjoyment of drinks and hors d'oeuvres.

You: Why is there a $10 charge?

Us: Some months we get help (sponsorship) with food and drink and some months we organize this ourselves. We usually make a small loss, but don't mind, because we're really passionate about the meetup and network.

Join or login to comment.

  • David M.

    I would have loved to be there last night and to learn some new in depth technical insights on Google Analytics. Is any writing a recap of the lessons learned last night?

    March 19, 2013

    • Caroline M.

      We'll have our guest blogger Lyndon Johnson's post coming out soon as well as some addition info from Hanoi. Stay tuned!

      March 19, 2013

  • Marnie L.

    It would be great to do a workshop meetup where we could experiment with the experts to guide us. Sounds like Jose could lead a very interesting evening:) Thanks to the speakers and organizers for their efforts. It was a very worthwhile way to spend a stormy night in the city. Thanks to GOOGLE for the space.

    1 · March 19, 2013

  • Jose

    Nice introduction into Chrome debugging tools. Great presentation from @HanoiMorillo giving a glance to the potential of Digital Analytics and Google Analytics.

    - If you liked the "Google Analytics in Real Life" videos: Find them all here: - If you and want to check @avinash blog (the one Hanoi mentioned), here is the link: - If you want to learn more about #ganalytics here are some videos that can help you get started:

    - For more information and updates related to Digital Analytics, you can also check our blog or subscribe to "Common Sense Analytics" newsletter:

    4 · March 19, 2013

  • Mark DCunha, P.

    Great members and networking although the topics were a bit too technical this time. Maybe some context intro would have been good.

    March 18, 2013

  • Yaroslav

    Can anybody open the building entrance door? People want to get in :)

    March 18, 2013

  • Hugh E.

    if you see a bearded, shaved head guy in a lumberjack shirt, come say hi! i'm tech director for maclaren mccann!

    March 18, 2013

  • Jon G.


    March 18, 2013

  • Veronika

    my spot is up for grabs

    March 18, 2013

  • Dara

    I had to let my spot go as well because I'm sick and didn't recover in time. Boooo! I changed my RSVP to 'no' so my spot is up for grabs (through RSVPing in the sidebar - replying to this won't help).

    March 18, 2013

  • Veronika

    Hi I cannot make it either due to some last minute work requirements. Please make my spot available for someone.

    March 18, 2013

  • Brenda D.

    Unfortunately, I have a reserved spot for tonight that I won't be able to use due to a last minute work assignment. If anyone would like it, talk to Rachel at the the registration desk.

    March 18, 2013

  • Jorge G

    I would like to join if the spot still available

    March 18, 2013

  • Heather R.

    Hi Just got an email that there's room. I can attend.

    March 18, 2013

  • Kevin K.

    Hey, ladies. I might not be able to make it. Damn my work. :(

    March 18, 2013

  • Shingi


    March 18, 2013

  • Caroline M.

    Just a reminder everyone that we will have sandwiches and snacks for you all to enjoy when you arrive for the event. We wish we could offer more tickets but we are at capacity, so won't be selling any tickets at the door.

    March 17, 2013

  • June L.

    This group seems to be interested in analytics! There's another analytics networking event, 'Web Analytics Wednesday', at the Charlotte Room on Wed. Mar. 20. More info here - - and do sign up if you're interested.

    1 · March 15, 2013

  • Mona

    Hi - I apologize for my two previous "IN" comments as I did not post them and was surprised to see them posted. Seems like there is a glitch that Meetup developers needs to rectify.

    March 13, 2013

  • AB

    I got the email that there were 20 more tickets but I don't know how to sign up. I am currently on the waiting list.

    March 13, 2013

  • Sangeeta V.

    Got the email. Did I get a spot?

    March 13, 2013

  • Leigh M.

    Can't wait!

    March 12, 2013

  • Mona

    I tried to sign up for the last spot!

    March 12, 2013

  • Mona


    March 12, 2013

  • Mona


    March 12, 2013

  • Winter M.

    Damn give a lecture that night. Wanted to go, have fun everyone

    March 7, 2013

  • Mona

    If someone could please teach us where to upload a robots.txt file on an IIS server - I would be eternally grateful!

    March 7, 2013

  • DeFur (as in "d fer" d.

    Though I don't have a _thing_ to wear!

    March 6, 2013

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