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Designing Success: Guiding Your Client Through a Digital Project

*Please enter Bensimon Byrne through the side entrance on the lane way. Note this venue is accessible. Doors open at 6:30pm, opening remarks and presentation begin at 7:00pm.*

Successful digital products and experiences start with a solid understanding of your users. UX Designers do more than make things look beautiful - they're the key storytellers on a product team, which can create more loyal, productive and satisfied users for their client's product.

If you're a UX Designer, Project or Product Manager, how do you work with a client's UX feature list to ensure they're building what they really need? What if they might actually need something different than what they asked for? How do you build successful relationships with your clients while negotiating a common understanding of what a great user experience looks like for their product? How do you plan and execute the project to achieve a highly satisfying result for your client?

This month's user-friendly Girl Geeks is all about delivering the right user experience for a product – and all the bumps along the way – coming from a woman who has risen through the ranks and seen it all.

Introducing our esteemed speaker:

Morag Johnston
Twitter @MoragJ

Morag's 19-year UX career has included stints as an independent contractor and as a five-years plus dedicated employee at both small and large organizations, both client side and agency side. Most recently, Morag was the Director of User Experience Design for New Product Development at Rogers Communications.

She has delivered both award winning and run-of-the-mill user experiences across the financial, retail, online training, travel, publishing, broadcast, and telecom industries. 
In every organization she has joined, she has created the central User Experience team. She lives to bring together diverse individuals to create outstanding results.

Understanding Client Dynamics 
The stated goal of nearly every digital project is to deliver an outstanding digital experience. We often then jump from the brief directly to UX design work. 

There are a couple of big gaps present in that approach. First, overtly developing a common understanding of what is meant by "outstanding digital experience" can lead you to a good or even great outcome.

Secondly and more fundamentally, understanding the client's state of mind going into the project can get you to an even better outcome and a higher likelihood of repeat business; namely, what's really their objective beyond the one that's been shared with you? Who's been assigned to this project?

Morag will share some client insights and management techniques that she wishes she'd known when she started out.

Special thanks to this month's venue sponsor:

Bensimon Byrne is 20 years young and Canada’s largest truly independent agency. Thought leadership is at the heart of everything that we do at our 3 divisions, Bensimon Byrne, Narrative PR, and OneMethod. And that’s why we are the only agency in Canada fielding it’s own research on macro trends called The Consumerology Report. Visit us at and @BensimonByrne

SYPA (Stuff You'll Probably Ask):  

You: What time do the presentations start? 

Us: Doors open at 6:30pm and we begin the talks at 7:00pm. 

Before and after the talks, there are opportunities for conversations, and the enjoyment of refreshments and hors d'oeuvres.

You: Hors d'oeuvres, you say? Is there dinner?

Us: We always organize food and beverages for everyone, be it sandwiches or hot appetizers. Come hungry.

You: Why the $10 fee?

Us: All monies collected go directly to bringing you a top tier experience with notable speakers each month. Some months we get help with sponsorship and others months we do not, so the small fee balances out over the year and ensures that the events can continue to grow. Food and refreshments are provided each month and vary based on the venue. Your $10 directly goes towards covering the costs of food, drinks, thank you gifts for our speakers, hosting of our web spaces and other costs incurred to run events. We are a non-profit group run by volunteer organizers and we do not make money through this group.

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  • Caroline M.

    Just added the fabulous photos that Sue Holland took at our event last week. Thanks so much for these, Sue!!

    October 2, 2014

  • Caroline M.

    Hello everyone, The video from Morag Johnston's Understanding Client Dynamics presentation is now live on our YouTube channel. Watch, share, enjoy!

    October 1, 2014

  • Caroline M.

    Hi all,

    Morag has shared her slides for everyone, and you can view them here: Enjoy!

    3 · September 28, 2014

  • A former member
    A former member

    Thanks so much for a great event. Morag, I referred to your comments about observing and analyzing the room in a School of Data online skillshare today. Looking forward to the blog post to share widely.

    Have a good rest of the month all,

    2 · September 25, 2014

    • Caroline M.

      That is great to hear, Heather! Thanks for sharing that with us. And yes, looking forward to the blog post in anticipation!

      September 25, 2014

  • Samara L.

    Cheers to Girl Geeks for organizing, Morag for a fresh perspective and Bensimon Byrne for hosting. Look fwd to the Sleepy Hollow/ Oculus Rift case study!

    1 · September 25, 2014

    • Caroline M.

      Thanks, Samara! Look forward to see you on October 21st for our next event!

      September 25, 2014

  • Henri H.

    From the grim reaper who dared to ask about UX ppl coding:

    And there are numerous posts about this debate. I personally believed what Margo said was perfect: being conversant. I simply wanted to start that debate. Fun night.

    5 · September 25, 2014

    • Henri H.

      Btw, there's a UX camp in Ottawa November 8-9, a weekend! They also have a job board w/ recent openings http://uxcampottawa.o...­.

      1 · September 25, 2014

    • Caroline M.

      Thanks for sharing the link, Henri. There are jobs available in Toronto listed there, too, for anyone interested!

      September 25, 2014

  • Jen S.

    Great topic, great event! I am an experienced AM currently in the market for a role so let me know if anything is open ;)

    2 · September 25, 2014

  • Emily

    Awesome talk last night, folks. Morag was fantastic and very knowledgeable. Will the slides be available for viewing somewhere?

    2 · September 25, 2014

    • Caroline M.

      Thanks for your feedback, Emily! I'll check with Morag about the slides. We also recorded the event for our YouTube channel and will be posted soon!

      September 25, 2014

    • Emily

      Great! I love having these as references to go back to :)

      2 · September 25, 2014

  • Lori S.

    It was a fantastic talk! Thanks to everyone who made it such a great time - Morag, Caroline, all the organizers, and all the folks who asked such awesome questions!

    2 · September 25, 2014

    • Caroline M.

      Thanks, Lori! Very glad you joined us last night. Agreed – the interactive Q&A was wonderful. Love that our community is so engaging!

      2 · September 25, 2014

  • Candice

    Great talk! Thanks so much Morag and our esteemed organizers! :-)

    2 · September 24, 2014

  • Pdx

    Great talk.

    3 · September 24, 2014

  • Jen S.

    Excited for my first event now that I'm living in Toronto again!

    3 · August 26, 2014

    • Caroline M.

      Will be great to have you with us, Jen! We'll be announcing details soon so stay tuned and see you on September 22nd!

      August 27, 2014

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