Come and learn/share/network/follow/celebrate!
Entrance fee: It’s FREE to join this Meetup group and to attend this event, but please feel free to order and pay for your own breakfast, or at least a cup of coffee (California Vintage will appreciate it). Please don't bring in outside food or beverages.
08:00 The venue opens.
08:30 Check-in with FourSquare, post a Facebook update, and use the twitter hashtag #HKSocial to let the world know you’re participating in one of the world’s coolest social media meetups. And be sure to thank our venue: @CVWinebar
Our MC will kick off #HKSocial. We'll then pass the microphone around and everyone gets to introduce themselves (very briefly!).
09:10 Puma Serves Dim Sum
Adrian Toy (@adriantoy), the Hong Kong-based Regional Head of Marketing - APAC for Puma, will present a case study about how Puma leveraged social media to launch its Asian-inspired Dim Sum shoes.
Adrian has over 15 years' experience in Asia Pacific working in various countries on both the agency side and the client side to build brands across the consumer, healthcare and financial services sectors. He is most passionate about integrating technology, data and marketing to deliver business outcomes, which has led him on a journey through direct marketing, CRM, digital media and social media.
Adrian previously worked at General Electric, Johnson & Johnson and media agency Universal McCann. Most recently, he was the Regional VP Marketing for Bausch+Lomb.
Jay Oatway (@JayOatway), our favorite Media Geek, Digital Strategist, Social Trend Hunter, Tech Lover and Author, will share his wrap-up of the past month's most interesting social media events, trends, developments, gadgets, apps, issues, scandals, successes, failures...
10:00 Social chit-chat and networking (feel free to leave whenever you need to – we know you’re busy!)