Social Media Summer Trends Report


Come and learn/share/network/follow/celebrate!

Entrance fee: It’s FREE to join this Meetup group and to attend this event, but please feel free to order and pay for your own breakfast, or at least a cup of coffee (California Vintage will appreciate it). Please don't bring in outside food or beverages.

08:00 The venue opens.

08:30 Check-in with FourSquare, post a Facebook update, and use the twitter hashtag #HKSocial to let the world know you’re participating in one of the world’s coolest social media meetups. And be sure to thank our venue: @CVWinebar


Our MC will kick off #HKSocial. We'll then pass the microphone around and everyone gets to introduce themselves (very briefly!).

09:10 Puma Serves Dim Sum

Adrian Toy (@adriantoy), the Hong Kong-based Regional Head of Marketing - APAC for Puma, will present a case study about how Puma leveraged social media to launch its Asian-inspired Dim Sum shoes.




Adrian has over 15 years' experience in Asia Pacific working in various countries on both the agency side and the client side to build brands across the consumer, healthcare and financial services sectors. He is most passionate about integrating technology, data and marketing to deliver business outcomes, which has led him on a journey through direct marketing, CRM, digital media and social media.

Adrian previously worked at General Electric, Johnson & Johnson and media agency Universal McCann. Most recently, he was the Regional VP Marketing for Bausch+Lomb.


Jay Oatway (@JayOatway), our favorite Media Geek, Digital Strategist, Social Trend Hunter, Tech Lover and Author, will share his wrap-up of the past month's most interesting social media events, trends, developments, gadgets, apps, issues, scandals, successes, failures...

10:00 Social chit-chat and networking (feel free to leave whenever you need to – we know you’re busy!)

10:30 END



Join or login to comment.

  • Malik

    Man! I really wanted to attend, just could not get up early today :x

    July 5, 2013

  • Hassan N.

    Informative with a great atmosphere.

    July 5, 2013

  • VC

    Really great to be able to stream from home today, though I missed you all!

    1 · July 5, 2013

  • Abhishek D.

    Stuck in traffic.. On my way!!

    July 5, 2013

  • Andrina

    Sorry can't attend, thought it was pm!

    July 5, 2013

  • Julie

    are you streaming the event ?

    July 5, 2013

    • Jay O.

      Yes. Live stream will start shortly before 9. I'll email the link

      1 · July 5, 2013

  • Eugene L.


    July 4, 2013

  • Aiden M.

    Cos i 've got something to do afterwards…

    July 4, 2013

  • Aiden M.

    I thought it is saturday

    1 · June 22, 2013


    makiko from japan

    July 3, 2013

  • Anthony

    Friday morning?

    July 3, 2013

    • Kay R.

      Yes, Friday morning.

      July 3, 2013

    • Anthony

      Too bad, it's a working day ...

      July 3, 2013

  • denise

    shame i cant attend...=[

    July 3, 2013

  • A former member
    A former member

    Is it morning ?

    July 3, 2013

    • Kay R.

      Yes, morning.

      July 3, 2013

  • Deborah B.

    Keen to get back into this group. Kudos to you all for your efforts.

    June 30, 2013

  • Sharon G.

    Hi i am organizing The Creative Hong Kong2013 event
    it is an initiative that started with the goal to present the creative face of Hong Kong and make HK people being proud. This event is a great opportunity for all, media professionals and lovers in Hong Kong to present their view of Hong Kong and what makes it so special to all,
    This is achieved by preparing a creative short video from 30 seconds up to 2 minutes long before our main promo event that will be held on 20/7 in AIESEC cultural carnival day in Laguna Mall.
    Date: 20/7
    Time: 13:30-18:30 For more information please visit us and follow event as develops,

    P.s. we can use your help and you are all invited to take part
    can contact me via mail [masked] *hope it is ok to post like that and that i don't mass with group rules here, see you Friday

    June 26, 2013

  • Latitia

    Love to join

    June 23, 2013

  • Aiden M.


    June 18, 2013

  • Gerard M.

    I have a suggestion for the event if interested as well as being offer something for the attendees.

    June 7, 2013

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