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Engaging Patients: How effective are Mobile and Social Gaming strategies?

HXD Vancouver is honoured to present our May Guest speaker, Michael Fergusson, CEO and founder of Ayogo.

is a Vancouver-based company that applies the psychololgy of games to patient engagement and adherence.


As mobile devices become more pervasive in our lives, even the way we engage in our own healthcare has started to involve Smartphone apps. In addition, there has been a lot of hype about gamifying healthcare. This is not news to Michael, who started Ayogo nearly 5 years ago.

At this HXD Event, Michael will share with us ideas around the effectiveness of Mobile and Social gaming strategies for Patient Engagement. He will share insights from the analysis of nearly 20,000 players of Ayogo's social health applications. Is it all just hype - to get us involved in our healthcare in the first place? Or are these games effective enough to build self-efficacy? What lessons can been learned from the pioneers?

What to expect: Presentation, Critical Thinking, Questions in a Casual atmosphere. Drinks and food available for purchase.

  • networking starts at 7:00
  • presentation at 7:30
  • stay until 9 or so

Bio: Michael Fergusson, Chief Executive Officer and founder of Ayogo, is dedicated to the idea that playing is one of the most productive things we can do.

He’s been an entrepreneur and innovator on the Web for over 15 years. Millions have played the games he has developed on computers and Smartphones all over the world. Michael has been invited to speak on game design at SXSW, Casual Connect in Seattle, Vancouver’s F5 Expo, Games and Health — Vid Week, Banff Television Festival and NextMedia in Toronto, and has been featured by Fast Company, MIT Technology Review, CBC, and the Globe and Mail.

Join or login to comment.

  • Jenn K.

    Michael speaks with passion and wisdom. Always a pleasure being in a room of 40 strangers and geeking out over marxism, Bartle's gaming types, healthcare innovation and meta-design!

    1 · May 24, 2013

  • A former member
    A former member

    Sorry, can't make it anymore. Hope someone can share some insights from the night.

    May 23, 2013

  • Krispian

    Can't make it. Sorry!

    May 23, 2013

  • Dan R.

    Looking forward to learning about this topic

    May 22, 2013

  • A former member
    A former member

    I have ultimate frisbee on Thursdays but may join you in the fall.

    May 20, 2013

  • Z..Azi.Bar

    maybe high possible yes

    May 11, 2013

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