IxDA Sacramento Guest Speaker: Uday Gajendar, Principal Designer for Citrix Prod

A live presentation with key insights for startup founders, UX professionals, and anyone wanting to ensure a product’s long-term success.


“Avoiding Process Prozac: The Power of Design Principles and Partnership”

Making UX and Engineering work well together towards a great product is an ongoing struggle, no question. For a start-up dealing with fidgety funders and tight timelines it’s even harder… So it’s tempting to find that single fast, iterative process that guarantees happy results, falling for the latest trends like Agile, Lean, Extreme, etc. However, it may be a pseudo-happiness (like Prozac) that glazes over the inevitable hard work of good design: discovering needs, exploring concepts, crafting pixels. You gotta decide core design principles, establishing a cooperative partnership that outlasts a single death-defying release, and fosters deep emotional engagement with users.


Uday Gajendar, a Principal Designer for Citrix Product Design, will describe the “3-in-the-box” model, and related perspectives for achieving successful design-led partnership. Bio: Uday Gajendar is a principal designer at Citrix Systems in Silicon Valley. He creates attractive, useful products that enable “work and play from anywhere”. Uday brings a versatile mix of design experiences from Adobe, Oracle, Cisco, frog design and his own consulting with clients like Netflix and LinkedIn. He has published in ACM Interactions and spoken at events run by IDSA, IA Summit, DMI and others, on aesthetics, leadership, and design strategy. With degrees in industrial design (Michigan) and interaction design (Carnegie Mellon), Uday constantly pushes the critical thinking behind digital product design. He has also taught UI design fundamentals at San Jose State and participated in design thinking workshops led by Stanford, Kaiser, and LUMA.You can read Uday’s current thoughts on design at his blog, www.ghostinthepixel.com.



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  • Jim M.

    How did I almost miss this one. I'll be there.

    June 24, 2013

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