November 17, 2010 · 3:30 PM
Tune into http://www.livestream... from 4:00-5:00 (PST). Hackers and Founders New York is hosting a conference entitled, "Demystifying PR for Startups: Identifying Your Target Message and Your Reporter". Panelists include: Startups * James Moran and Vin Vacanti, Founders at Yipit: Featured in over a dozen publications like The New York Times, Wired Magazine and national TV * Ben Kessler, Director of Communications at SeatGeek: Ben previously worked at LaunchSquad PR, a boutique agency that serviced top-notch tech startups like SeetGeek. * Jordan Goldman, Founder at Unigo: Jordan is master of getting press and telling stories, with Uniqo covered in a New York Time's magazine expose and literally every other major outlet out there. Press * Dan Frommer, Senior Staff Writer, Business Insider/SAI: Dan's one of the founding members of The Business Insider (Silicon Alley Insider) in NY. * Erica Swallow, Assistant Editor, Mashable: Erica covers social media, small business and the latest trends for one of the largest blogs in the world. * Devindra Hardawar, Lead Mobile Writer/East Coast Correspondent at VentureBeat Agency * Adam Isserlis, Director of Digital Media at Rubenstein Communications: Although Rubenstein is famous for their account with the New York Yankees, Adam's led the agency's digital efforts in recent years with key relationships throughout the industry.