MORE TICKETS ARE AVAILABLE AT: http://www.meetup.com/LondonSWGroup/events/19689591/
In collaboration with Lotico - The London Semantic Web Group and The Media Standards Trust, Hacks/Hackers London presents an evening with the IPTC team:
Evan Sandhaus, Semantic Technologist, The New York Times
Stuart Myles, Deputy Director of schema standards, Associated Press
Andreas Gebhart, Managing Editor at Getty Images
Last month, the International Press Telecommunications Council (IPTC) launched the rNews standard - a proposed standard for using RDFa to annotate news-specific metadata in HTML documents.
Web publishers harbour a wealth of information about their content including bylines, thumbnails, images, datelines, tags and summaries. Unfortunately, this data resides behind the scenes in offline databases. By the time this data is rendered into HTML and sent to your browser, almost all of its underlying structure is lost. This has several negative consequences for the web publishing industry.
The social, search and aggregation sites that publishers rely on for referral traffic have little structured data to format links attractively. Furthermore advertising networks don't have access to article tags, a valuable source for contextual clues. Search engines are left to guess at which portions of a document contain actual content and which contain advertising and navigation data. Screen readers for the sight-impaired have no reliable method of determining which portions of the page to voice.
rNews was designed to address these shortcomings. At this month's event, members of the IPTC will provide us with an overview of their organizations, argue the business case for semantic markup, introduce us to RDF/RDFa, and give us a thorough introduction to rNews.
The IPTC is a consortium of the world's major news agencies, news publishers and news industry vendors. It develops and maintains technical standards for improved news exchange that are used by virtually every major news organization in the world. The IPTC's latest standard is now rNews - a new standard for embedding publishing metadata into HTML documents using RDFa.
The venue for this meetup has been provided by Press Association - the national news agency of the UK and Ireland, providing a continuous feed of text, pictures, video and data into newsrooms around the country. The organisation has recently committed to a large-scale project to redesign its IT infrastructure by putting semantic web technologies and principles at its core.
PLEASE NOTE: Hacks/Hackers London has 30 places available at this event. You must RSVP with Meetup to attend.