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FW: AppNexus CTO Mike Nolet on Scale - A Two-Part Webinar Series

From: Jason S.
Sent on: Friday, September 23, 2011 12:57 PM

FYI – AppNexus let me know they’re sponsoring a 2-part webinar series, the 2nd part of which will touch on how they aggregate and report on data – using Hadoop and other solutions, which may be of interest to meetup members. Details below:


I know things have been quiet over the summer, but also want to ask people to save the date for a couple of events (more details to follow):


·         Tue 10/11 – Details to come

·         Mon 11/07 - Pre-HadoopWorld MeetUp


The events are in the Meetup site, I’ll send out full announcements once some more details have been finalized.


As usual, please contact me if you’d like to:


1.       Sponsor or present at an upcoming meetup

2.       Get involved with a beginners track to help introduce people to Hadoop-related technologies and problem solving




Jason Shao
Director of Engineering

[address removed]

22 Cortlandt Street, 18th Floor
New York, NY 10007


[masked] mobile

Description: cid:image001.png@01CB5FD0.8AC34380




From: Kim


AppNexus co-founder and CTO Mike Nolet has so much to talk about, that we're rescheduling his webinars and turning it into a two-part series webinar series on scalability and ad serving. He'll lead interactive discussions on how AppNexus built the global infrastructure to manage 14+ billion ads/day, with a deep dive into how AppNexus handles this volume, collects the data, aggregates it and then distributes both log and real-time data back to our customers.


In part one, Ad Serving at Scale, Mike will discuss:


-- Designing the core infrastructure for AppNexus' global cloud platform.

-- Load balancing (global/local) 300,000 QPS

-- AppNexus' tech stack and how we manage this scale.

-- No-SQL / key-value stores and building a global cookie store with over 1.5 billion keys 150,000 write requests/second.


In part two, Data Aggregation at Scale, Mike will cover:


-- Bringing 10TB of data a day back to a single location, 24/7/365.

-- Aggregating 10TB of data a day to generate a simple single report for our clients.

-- Leveraging technologies like Netezza, Hadoop, Vertica and RabbitMQ to provide top notch data products to our customers.


Don't miss this rare opportunity to hear one of New York's top CTOs share his challenges, pain points, solutions, and other insights with the tech community. Questions are welcome and encouraged.


To register for Part 1: Ad Serving at Scale, on Thursday, October 6th at 11am-12:30PM EST, click here:


To register for Part 2: Data Aggregation at Scale, on Wednesday, October 12th from 11am-12:30pm EST, register here:

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