Sears API Developer Challenge w/40k in cash awards & ship your s/w for XMAS 2013

Come join BrandGarage and Sears for their brand developer challenge August 23-25 in San Francisco. Sears executives will be working side by side with startups and developers during the event where they are unveiling their new API's. Startups and developers will have the opportunity to win cash (up to $40K) and product prizes...and commercialize their app for this holiday. You can register for the event and get more information here:


There are 2 separate prize pools, one for each category listed below. 

There are 2 categories of developers, You can register as: 

1) if you are a startup company, register under Company on the Eventbrite site. One of the goals of this event is to use the structure and collaboration only possible in a large public event to aid startups in developing business with large companies such as Sears. This structure makes high level managers from Sears available during the event. One goal of this event is to speed up the sales/POC process. Even if you don't win, the contacts you make may be valuable for additional business in the future. The first place prize is 40k and is considered a PO towards commercializing the product idea for XMAS season 2013. 

2) if you are an individual developer, register under developers, the event has a time slot for team formation. The first prize cash award for best idea is 4k, second prize is 2k . 

Small fee to make sure those who sign up actually show up. 


Friday 8/23 
Pre-Dev Event (must attend)

06:00 Drinks and Food (reception)

06:45 Panel: Accelerating Mobile Innovation with Brands 

07:15 SEARS' Brand Challenge Presentation (15 minutes)

07:30 Dev Challenge Brief & Technical Presentations (Prize, API talks)

08:30 Drinks
Saturday 8/24 
Development Challenge Begins 
09:00 Registration, Coffee & Pastries

10:00 Welcome & Sponsor Intros

10:15 Team formation

10:45 Ready, Set, Hack!

12:00 Lunch (stretch)

01:00 Break out sessions & hacking

03:00 Snack 

05:00 Brand Check-ins (chat w/Sears, i.e., are you on course)

06:00 Light dinner

09:00 Go home (keep hacking)Sunday  8/25

Development Challenge Continues (the big day)

09:00 Coffee & Pastries (continue hacking)

12:00 Lunch & (final stretches)

03:00 Submit App 

03:15 Rehease, Rehearse & Rehearse (get ready to demo)

04:00 Demos (excitement and applauses)

06:30 Judging and Prizes (hugs and kisses)

Join or login to comment.

  • Kris W.

    Is the contest only for mobile apps?

    August 10, 2013

    • Timur T.

      This form says that they can accept "Mobile Web" and "HTML5" apps

      August 22, 2013

    • Timur T.

      August 22, 2013

  • Cheryl C.

    Hi everyone...For those of you who have RSVP'd, please make sure you register on the eventbrite link mentioned above. Thanks!! Look forward to seeing you all there! Cheryl

    August 19, 2013

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