November 13, 2007 · 5:30 PM
This location is no longer available
5:30-6:30 Signup and networking
6:30-7:30 Interactive talk by Laura Lowell
7:30-8:30 Additional networking
NOTE: $20 fee to attend, see below
What's the point of having a catchy tagline if it doesn't attract customers? Why do direct mail if it doesn't produce high-quality leads? Why invest in PR if it doesn't translate into increased awareness?
Laura Lowell, author of '42 Rules of Marketing,' will address these questions and more in a series of individual marketing rules that are as entertaining as they are enlightening. The rules cover topics like:
* Plan a little so you can do a lot more (Rule 3)
* Admit when you make a mistake (Rule 13)
* PR doesn?t mean press release (Rule 27)
* Deliver what you promise (Rule 39)
As marketing professionals, you know what you should be doing?you should have a marketing plan; you should test your messages; you should track and measure everything. Yet how many of you actually do all of these things? Laura draws on her almost 20 years of marketing experience to produce a fun, practical approach to improving the quality of your marketing.
NOTE: All attendees will be given a free copy of 42 Rules of Marketing! Join us and learn about the power of 42.
Laura Lowell is the founder of Impact Marketing Group, and the author of 42 Rules of Marketing. Prior to launching her practice, Laura was the Director of Worldwide Consumer Marketing Communications for Hewlett-Packard where she was responsible for planning and implementing integrating marketing campaigns across all HP consumer product lines. During her time at HP, Laura held key marketing roles in enterprise, small-to-medium business and consumer customer segments as well as in the Server, PC and consumer product groups.
Early in her career, Laura spent several years at Intel Corporation where was on the start-up team that developed and implemented the Intel Inside branding program. Her degree in International Relations prepared her for work assignments in Hong Kong and London, after which she received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.