Our speakers for the night are Rachel de Sain and Andrew Moore. Rachel is a digital strategist with over 15 years of international experience working with Governments, Fortune 500 companies and leading academic institutions.
As Director of Flaxworks, she has successfully delivered multi-million dollar projects on behalf of public and private sector organisations including MTV Networks International, Healthdirect Australia and RMIT University. Most recently completing an 18 month transformation project to develop an online strategy and deliver a range of digital health information services on behalf of the Australian Governments.
Andrew Moore has recently joined AbbVie as the Multi-Channel Marketing Manager for ANZ. In this role Andrew is responsible for building integrated channel strategies with brand marketing teams, as well as leading the establishment of innovative digital solutions and emerging media for consumer and healthcare professional engagement.
Andrew has led social media and digital marketing development both for pharmaceutical, and mobile health products. Most notably, the ground breaking launch of iPhone compatible iBGStar blood glucose meter in the Australian market. He has also held positions in sales as well as diabetes and cardiovascular marketing within the industry.
Rachel De Sain – User User Centred Design in Healthcare
Andrew Moore – Launch of iBGStar Blood Glucose Meter that involved extensive input from ePatients and participatory medicine
Event Cost: min $5 on door.
Dinner & Drinks After @ Lord Raglan Pub from 8pm.