User Centred Design and Participatory Medicine

Our speakers for the night are Rachel de Sain and Andrew Moore. Rachel is a digital strategist with over 15 years of international experience working with Governments, Fortune 500 companies and leading academic institutions.

As Director of Flaxworks, she has successfully delivered multi-million dollar projects on behalf of public and private sector organisations including MTV Networks International, Healthdirect Australia and RMIT University. Most recently completing an 18 month transformation project to develop an online strategy and deliver a range of digital health information services on behalf of the Australian Governments.

Andrew Moore has recently joined AbbVie as the Multi-Channel Marketing Manager for ANZ. In this role Andrew is responsible for building integrated channel strategies with brand marketing teams, as well as leading the establishment of innovative digital solutions and emerging media for consumer and healthcare professional engagement.

Andrew has led social media and digital marketing development both for pharmaceutical, and mobile health products. Most notably, the ground breaking launch of iPhone compatible iBGStar blood glucose meter in the Australian market. He has also held positions in sales as well as diabetes and cardiovascular marketing within the industry.


Rachel De Sain – User User Centred Design in Healthcare

Andrew Moore – Launch of iBGStar Blood Glucose Meter that involved extensive input from ePatients and participatory medicine


Event Cost: min $5 on door.

Dinner & Drinks After @ Lord Raglan Pub from 8pm.

Join or login to comment.

  • Scoti A.

    Hi - can't join tonight - sick = are you recording? Will you be on Skype or Google Hang-out?

    July 30, 2014

    • Gaurav S.

      Sorry, I didn't get to organise that, but do see the write up on­.au soon!

      July 31, 2014

    • Irith

      I'll be looking forward to reading that :-)

      August 1, 2014

  • A former member
    A former member

    Thanks for a very interesting meetup, unfortunately I couldn't stay after to join you in the pub. See you all next time!

    1 · July 30, 2014

    • Gaurav S.

      Thanks for attending Mandy, didn't get to speak to you but look forward to catching up with you next time!

      July 31, 2014

  • Rich T.

    A great event, thanks Rachel, Andrew and Mia for interesting talks and as always thanks to Gaurav for a good job organising.
    Looking forward to the next topic :)

    1 · July 31, 2014

  • Greg M.

    I enjoyed the night and meeting new people.

    1 · July 31, 2014

  • Khai D.

    A great group of people with common interest! It was an informative session with excellent connections. Well done Gaurav for organising and thanks to Rachel, Andrew and Mia for all the useful information. Look forward to the next catchup!

    1 · July 30, 2014

  • A former member
    A former member

    Good meetup, both the presentations were very interesting, the idea of user-focused device for the general public that use Apple devices was fascinating.

    July 30, 2014

  • Denise

    Interesting topics & great venue! Thanks :)

    2 · July 30, 2014

  • Scoti A.

    Hi - I am not feeling well tonight but am REALLY interested in this topic - will you be recording or skyping or google hang-out? I would love to listen to the talk -

    July 30, 2014

  • Gaurav S.

    Hi Guys,

    If you have 3minutes, please could you answer this little survey to make HTSydney better. Thanks!

    1 · July 13, 2014

  • Irith

    These looks like great topics. It would be excellent if someone could come over to the LinkedIn 'Designing for Health in Australia' group and give us a very short precis of the night.

    July 2, 2014

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