This is part 2 of our 5-session study group for the Introduction to Marketing class. Please join us in applying branding to a real case, both strategical and tactical aspects (attention grabbing, relevancy, clear image, color, association, emotion, trust, and long-term relationship).
1:00-2:00pm Study Group for Introduction to Marketing, Wharton MBA foundation series
2:30-4:00pm Toastmaster event with featured presentations
Healthy refreshments will be served.
About Introduction to Marketing Study Group:
This course is part of the Wharton foundation series. It is taught by Wharton's top faculty in the marketing department, ranked as the #1 marketing department in the world. - By Coursera
Each meeting we'll go through two units (the class has 9 units), starting with a short presentation and followed with hosted discussion.
Please watch video lectures before coming to the discussion:
About Toastmasters event:
Each meeting we'll invite a Distinguished Toastmaster or speech champion to teach fundamental skills, such as facilitating a great meeting, story telling, vocal variety, and engaging the audience.