Insanely Useful Buyer Personas - The Why and How

NOTE: This meeting will be equally useful for HubSpot and non-HubSpot users alike. Please share this meeting with others you think may be interested!


While buyer personas are an extremely useful and important tool for any marketer, most never get around to creating them.

What will you learn?

• Why is a buyer persona important? (What can it do for you?)

• One persona or multiple?

• Where to begin

• The structure of a high-quality persona

• How to utilize a persona

Who should attend?

• You have never created a persona and need to learn more

• You know you need to create a persona and need to motivation to do it

• You have created personas and want to check your work against others


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  • Preston

    If you haven't signed up yet for Tuesday's HubSpot User Group meeting - do so now! We've got some awesome giveaways this month! We're giving away HubSpot schwag as well as a license to a $70 software produce that everyone will be fighting over!

    So come learn about creating insanely useful buyer personas!

    See you there!

    April 24, 2014

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