NOTE: This meeting will be equally useful for HubSpot and non-HubSpot users alike. Please share this meeting with others you think may be interested!
While buyer personas are an extremely useful and important tool for any marketer, most never get around to creating them.
What will you learn?
• Why is a buyer persona important? (What can it do for you?)
• One persona or multiple?
• Where to begin
• The structure of a high-quality persona
• How to utilize a persona
Who should attend?
• You have never created a persona and need to learn more
• You know you need to create a persona and need to motivation to do it
• You have created personas and want to check your work against others