Behind the Scenes with the New York Times Company R&D Venture Group
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In 2006, The New York Times Company was one of the first media companies to introduce a research and development department. This year, they announced a new addition, called R&D Ventures, and two products the team is taking to market: CascadeTM and RicochetTM.
Join Huge and the NYT R&D Lab’s Head of User Experience Design, Brandon Melchior and Director of Product Strategy and Business Development, Amy Hyde, to discuss the development, strategy, usage and future of these products, and how they affect both the technology and journalism industries.
Cascade (http://nytlabs.com/projects/cascade.html) is a data visualization tool that helps analyze the structures of content sharing on Twitter. The tool visualizes how media assets spread throughout Twitter, allowing users to see the development of a shared news-related conversation, the connection between readers and publishers, and the most dominant sharers and contributors to the conversation.
Ricochet (http://www.businesswire.com/news/home/20120426006580/en/York-Times-Company-Launches-Ricochet-Social-Media) is a social media marketing platform for brands to select articles from multiple premium publishers that relate to the brands’ messages. They can then bind their ad creative to the article and share in their owned media channels using a unique URL. The Ricochet platform can become a key component of any brand’s content marketing strategy.
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