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The Pitfalls of Process: Break the Rules and Start Innovating

Most of us have heard the saying, "If all you have is a hammer, everything looks like a nail."  As companies strive to innovate while still maintaining the status quo that day jobs are designed to support, it can be hard to encourage "out of the box" thinking and drive innovation.  The kind of creative thinking that drives ground-breaking design often requires a cultural revolution within a company to truly move beyond prescriptive processes.  Disruptions are generally not favored in the workplace, so how can we embrace chaos to help create great end results?

Managing Director of UX at Huge LA, Todd Lefelt, will present real-world examples of the pitfalls of process and solutions for managing internal teams, working with clients, and encouraging creativity to ensure collaboration and innovation happen. Q&A will follow and refreshments will be provided.

Location: We are located at 6100 Wilshire Blvd, 2nd Floor, Los Angeles, CA 90048.  When you arrive, please check in with staff on the first floor.  Need help finding us? Call[masked]-7700.

Parking: There is ample street and metered parking available in the neighborhood, please check all posted signs as some parking spaces have restrictions.  There are also several lots you can park at for a fee, including the Petersen Automotive Museum garage, entrance on Fairfax.  Please note, there is no parking available at 6100 Wilshire.

About the Speaker










Todd Lefelt is Managing Director, User Experience at Huge in Los Angeles.  Since joining Huge in 2006, Todd has been instrumental in building the agency's user experience team and helping to define the philosophy and process applied to user-centric design.  In 2010, Todd joined Huge's Los Angeles office, where he has played a key role in the development of the company's West Coast presence.  Todd has directed interactive design and research for some of Huge's largest engagements and has worked with clients including Clear Channel, National Geographic, NBC Universal, Samsung, Toyota, and Warner Music Group.

With nearly two decades of industry experience, Todd held senior positions at a number of other companies prior to joining Huge, including Time Inc. Interactive, Ecos Technologies, Pathways Flandrau Science Center, Wave Technologies,, R/GA, and Ultra 16.  He received a BFA from the University of Michigan and an MA from the Interactive Telecommunications Program at New York University.

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  • Jim

    Great info, great structure, great graphics, great presentation!
    Thanks, Todd, Thanks Lindsey.

    March 7, 2013

  • Lyn

    Thanks HUGE for an awesome, informative and engaging presentation and event! Todd was excellent and really love the innovative culture at HUGE! Looking forward to the next event!

    March 7, 2013

  • Marie

    Fantastic event! The presentation was very informative. Great speaker!
    Thanks so much HUGE, LA office for hosting the event. I look forward to the next one!

    March 7, 2013

  • Megan R.

    Nice presentation. Will the deck be posted anywhere? Thanks!

    March 7, 2013

  • Danu

    Great event. Todd was super engaging. Love the collaborative/innovative company culture at HUGE.
    Looking forward to the next event!

    March 7, 2013

  • Min

    Great presentation. Thank you Huge!

    March 7, 2013

  • Tiffany M.

    Very intelligent people and culture.

    March 6, 2013

  • Kellyn L.

    Very inspiring and informative. Thanks Huge!

    March 6, 2013

  • Jonah A.

    Pet emergency

    March 6, 2013

  • Katie

    I was 14 on the waitlist and signed up for another meetup. Next time!

    March 6, 2013

  • Kt M.

    Guests are: Julianne Beswick and Erin Standley.

    March 6, 2013

  • A former member
    A former member

    bummer. ;(

    March 5, 2013

  • A former member
    A former member

    Real world examples already exist, notably, lean, which Ries did NOT invent but stole from Toyota. In fairness, Ries gives passing credit.

    February 28, 2013

  • Hasnain S.

    Looking fwd to the convo. Very apt.

    February 28, 2013

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