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The World Is Getting Flatter...Or Is It?

  • Jul 31, 2012 · 7:00 PM
  • This location is shown only to members

Designing great digital experiences for users around the world has always been a consideration for businesses with international reach. As the digital divide continues to close, many companies are seeing value in meeting the specific needs of users in different countries. Managing Director of User Experience for Huge, Todd Lefelt, and Experience Lead Kate Pendley will discuss important considerations for localization and culturally sensitive design. Using China as a case study, they will share their experience of designing for one of the world's fastest growing economies and largest online populations.

Location: We are located near The Grove, just past the intersection of Beverly and Fairfax. When you arrive, press "1" or "2" on the call box to be buzzed into the building, our office is on the third floor. Need help finding us? Call[masked]-7700.

Parking: There is ample metered parking on Beverly Blvd. and surrounding streets. Please be sure to read all posted signs, as some areas are permit-only neighborhood parking.

About the Speakers:


Todd Lefelt - Managing Director, User Experience

Todd Lefelt is Managing Director, User Experience at Huge Los Angeles. Since joining Huge in 2006, Todd has been instrumental in building the agency's user experience team and helping to define the philosophy and processes applied to user-centric design. In 2010, Todd joined Huge's Los Angeles office, where he has played a key role in the development of the company's West Coast presence. Todd has directed interactive design and research for some of Huge's largest engagements and has worked with clients including Clear Channel, National Geographic, NBC Universal, Samsung, Toyota, and Warner Music Group.

With nearly two decades of industry experience, Todd held senior positions at a number of other companies prior to joining Huge, including Time Inc. Interactive, Ecos Technologies, Pathways Flandrau Science Center, Wave Technologies, Kozmo.com, R/GA, and Ultra 16. Todd received a BFA from the University of Michigan and an MA from the Interactive Telecommunications Program at New York University.

Kate Pendley - Experience Lead

With more than a decade of experience in digital, Kate is an Experience Lead at Huge, where she oversees complex projects and works with clients to drive research and interface design. She is highly skilled in leading projects with engaging features built around solid IA, as well as solving design problems where users need an approachable interface to navigate complex functionality. Prior to joining Huge, Kate worked with a variety of clients including ABC, American Express, At&T, CNN, Disney, Gerber, Microsoft, Taco Bell, Yamaha, and USAID. Kate has a BS in Neuropsychology from the University of Massachusetts, Amherst, and an MA in Media Communication Management from Webster University.

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  • Fred M.

    I loved it. Very interested and thought provoking. HUGE really knows what they are doing.
    Thanks for having it!

    Fred M

    August 1, 2012

  • Michelle Ann O.

    This was a very interesting and engaging presentation/discussion! My agency has dealt with localization challenges as well, specifically for the Middle East, so hearing about the HUGE team's approach with China was awesome. I'm looking forward to your next meetup!

    August 1, 2012

  • A former member
    A former member

    Excellent case study w/ a good mix of research and examples of implementation.

    August 1, 2012

  • A former member
    A former member

    Insightful information about designing sites for China. And great folks too. They had designed pop corn bags - awesome!

    August 1, 2012

  • A former member
    A former member

    Great discussion and got me really thinking about localization since.

    August 1, 2012

  • A former member
    A former member

    Kate & Todd's talk balanced research, academic theory, and practical client centered application on a crucial topic elegantly, articulately, and interestingly. I hope to see an expanded version of this talk at a conference soon. Thank you!

    August 1, 2012

  • Elliott

    Really insightful and interesting...great presentation!

    August 1, 2012

  • Elliott

    Thanks for a great get together tonight, and an insightful presentation! Just happened to come across this..thought I'd share.. http://mandarinposter.com/

    August 1, 2012

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