|Sent on:||Wednesday, July 30, 2014 5:28 PM|
Change is afoot!
You might have been wondering what's been going on in the world of Visual Design League and Imaginary Mind Productions (the company behind the group). Well, lots actually, and we're ready to share.
We've been going through a lot of changes in our business and have refocused what we do. And we've come back to two things that make us very happy: working in the creative fields with creative people who are ambitious, curious and open to new things. Which is why we think you're going to like the next thing we have to share: Visual Design League is changing!
For a while in this group, we've been focused on the a very specific segment of the creative market–graphic design, which then widened to visual design–and we still love it. But things are changing, we're changing and we felt that a specific focus on just one aspect of what we do didn't suit us or our group as well as the things we've been doing in other areas, such as helping creatives become better business people.
We know design will always be a part of what we do, it's an integral part of marketing, digital products and services and so much more, but we also needed to expand our thinking. Some time ago we recognized a need for a professional organization for creatives and artists. (The big guys have them, so why not artists?) At the same time, we saw how some of those other organizations are run, and we didn't want to be that way, so we launched the Creatives' Alliance, which we envisioned as a peer-to-peer network of artists and creatives helping each other to grow and improve themselves.
Then, we got busy with some consulting work and had to put CA on the back burner for a while. Recently though, our other workload have lightened up and we've renewed our focus on everything we do. We've launched a podcast for the Creative Economy Explosion™ and are now coaching and helping other creatives to become better business people. (Check out episodes and other info at www.Artapreneurs.com).
Anyway, we're working harder than ever, but it doesn't seem like work, so we know we're in a good place. We hope you'll check out more about our efforts some time. But for now, back to what's happening with Visual Design League.
What You Can Expect Going Forward
After much thought and a little discussion (that's how it goes in our office!) we've decided the best course of action is to align our efforts and our brands. Therefore, beginning in August, Visual Design League will be rebranded and all networks and groups will become consolidated into the Creatives' Alliance. We think this is a step in the right direction and will allow all of our VDL members, who we know are super creative, awesomely ambitious people, to just slide right in with all of the other wonderful Creatives' Alliance members.
We wanted to give you an explanation and an opportunity to bow out if you feel this kind of thing is not for you. If you're still wondering, here's what you can expect from the new Creatives' Alliance.
The Creatives' Alliance has a wider scope than VDL. We incorporate all the arts and are inclusive to anyone who wants to learn, share or improve their professional creative life. Of course, this includes visual designers, so no issues there. CA already has occasional meetings where we get together to share thoughts, challenges and opportunities, artist to artist. We're launching some great new events soon like the Creative Co-Lab, and Art Pitch, where we'll have even more opportunities to share ideas, connect with others and get your creative juices flowing. We expect to have a lot of cool things coming as we grow. And all you have to do is stick around while we change some things over.
If you're really liking this idea, here's one thing you can do to get serious– send us your email address and tell us to put you on our direct email list. This way, you're less likely to miss any important updates and info from the group.
If you don't feel the vibe, that's ok too. Just leave the group and we won't bother you again. And if you have any questions about design in the future, you can always reach out. After all, our roots were planted there and we won't forget it.
Thanks for the ride! We look forward to serving you better in our new incarnation.