This group is for people interested in the software applications around the emerging BlueTooth Low Energy Beacons. New iPhones & Android smartphones come equipped with BlueTooth Smart technology giving rise to a whole new ecosystem that is in use in retail (Apple Stores, Macy's etc.) in meetups, events & conferences. At conferences and only limited by ones imagination. This meetup is for the software/consumer/business use cases versus the hardware-internet of things use cases.