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You're losing money on 30% of your customers. Do you know which ones?

All customers (and clients) aren’t created the same.  Entrepreneur advisor Dave Aasen will share his approach to evaluating your customers so you can better understand your sweet spot to grow profitable sales and grab back the margin you are leaking.

Did you know that 30% of your customers (and clients) are losing money? Do you know which ones?

World-class companies like GE, 3M and Toro use performance management that includes knowing who their winning and losing customer are to reduce margin leakage and boost customer profits. A midsize custom manufacturer increased profits by 3.4% of sales in one year using our approach.

What if you knew who your winning and losing customers are? What you'll be able to do is make visible and clear the profit impact of your customer actions in order to:

§Shine a spotlight on your unprofitable customers: fix, reprice or let them go

§Realize the profit you expect on customers, programs and projects: reduce your cost to serve and improve your pricing

§Better understand your sweet spot to grow profitable sales

Dave Aasen | CEO | Visuel, LLC |[masked]| A performance management company

About the Meetup

Meet other entrepreneurs and independent product developers.   Bring your questions and "group-source" the answers.  Hear from specialized experts willing to share their insights.  Get energized and stay motivated to pursue your goals.  Relax and have interesting conversations.  Participants have found clients and collaborators through this Meetup.

Software, electronics, life sciences, med tech, services, products, materials, designs--innovators of a wide variety of value propositions participate. Both for-profit and non-profit entrepreneurs participate.  Many are starting their second or third business.  A partner in McKinsey & Company (NYC) turned up one evening. We have enjoyed meeting people from China, Korea, Saudi Arabia, Italy, India, Bangladesh and other countries.  Many are newcomers to Minneapolis/St. Paul.  Multi-generational, our age range has been 20 to 70+.  Several investors make periodic visits for those of you looking for capital.

RSVPs on the Meetup website don't include participants from our hosts personal email list and LinkedIn groups.  Many regulars just show up.  We don't cancel a meeting due to low RSVPs on Meetup.  Our largest attendance was about 20 people, but I've enjoyed smaller groups where I get to hear more from each person.

Let the host know what kind of expert you would like to have at a future meeting and feel free to refer speakers.


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  • A former member
    A former member

    Presentation was good, but just as fellow attender Jim said, now that the problem is identified - solve it!

    September 5, 2013

  • Clyde H.

    Dave did a great job . It is a powerful concept.

    September 5, 2013

  • Jeet P.

    Sorry for late Rsvp. C ya all soon

    September 4, 2013

  • Clyde H.

    It's back to school time and our MeetUp resumes next week, Thursday September 5th. Look forward to seeing you there. We will likely skip the "what I did on Summer vacation" and get right down to business.

    August 27, 2013

  • A former member
    A former member

    great topic, see you there

    August 2, 2013

  • Clyde H.

    Selecting customers is the marketing function…and many forget not all customers are worth having. This is especially true for companies that customize products for their clients--engineered products, marketing communications, and software for example.

    July 24, 2013

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