May 7, 2013 · 10:00 AM
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Most SaaS marketers have tried PPC on Google AdWords and other platforms, but while it's easy to get started, it is very hard to scale up PPC and turn it into a major, viable marketing channel:
-- Search volumes are small, fragmented, and focus on general informational queries -> low click volume
-- Complex niche offerings are hard to communicate to a PPC audience -> low conversion
-- Steep learning curve, long process of trial and error -> high risk and acquisition cost
In this session, Gilad David Maayan of Agile SEM shares 5 secrets that will help you overcome these challenges and pull in thousands of SaaS users at reasonable cost. Learn battle-tested best practices based on years of experience marketing SaaS and Cloud brands in the search engines.
Gilad David Maayan leads online strategy at Agile SEM, a boutique online marketing agency focused on SaaS and technology clients. He has done SEO/SEM, marketing and content for over 100 technology companies including Clicktale, Oracle, Xeround, GigaSpaces, Jfrog and Check Point, and is the winner of 3 international awards for pioneering work on wiki documentation as a marketing tool.