Scaling PPC in SaaS Markets: 5 Secrets Every Marketer Should Know

  • May 7, 2013 · 10:00 AM
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Agenda

Most SaaS marketers have tried PPC on Google AdWords and other platforms, but while it's easy to get started, it is very hard to scale up PPC and turn it into a major, viable marketing channel:

-- Search volumes are small, fragmented, and focus on general informational queries -> low click volume
-- Complex niche offerings are hard to communicate to a PPC audience -> low conversion
-- Steep learning curve, long process of trial and error -> high risk and acquisition cost

In this session, Gilad David Maayan of Agile SEM shares 5 secrets that will help you overcome these challenges and pull in thousands of SaaS users at reasonable cost. Learn battle-tested best practices based on years of experience marketing SaaS and Cloud brands in the search engines.

Speaker:
Gilad David Maayan leads online strategy at Agile SEM, a boutique online marketing agency focused on SaaS and technology clients. He has done SEO/SEM, marketing and content for over 100 technology companies including Clicktale, Oracle, Xeround, GigaSpaces, Jfrog and Check Point, and is the winner of 3 international awards for pioneering work on wiki documentation as a marketing tool.

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  • Gilad David M.

    Thanks everyone, glad it was helpful! If you want the slides, they are here:
    http://www.slideshare.net/giladmaayan/scaling-ppc-in-saas-markets-5-secrets-every-marketer-should-know

    And here's a recording of a similar session I delivered online last month, in English, for those who missed out (requires registration):
    http://www.brighttalk.com/webcast/43/69257

    May 7, 2013

  • Bruce Z.

    Excellent presentation. Very worthwhile.

    May 7, 2013

  • Mose carmel-eCommerce E.

    Gilad David Maayan ~ Thanks, It was Wonderful MeetUp with lot of information.

    May 7, 2013

  • Moshe K.

    Savvy presenter, knows his stuff and inspires confidence.

    May 7, 2013

  • Millie

    Very informative and practical, good insights, very clearly explained, the speaker was attentive to audience's questions and remarks. Overall an excellent lecture.

    May 7, 2013

  • Avner A.

    The event will be @10:00 at the Microsoft R&D Auditorium

    May 6, 2013

  • Avner A.

    YES @10:00

    May 6, 2013

    • A former member
      A former member

      thanks

      May 6, 2013

  • A former member
    A former member

    It still starts at 10am yes? For some reason it changed to 9am in outlook.

    May 6, 2013

  • Gilad David M.

    I just realized the event is going to be pretty big, be'ezrat Hashem, so I'll default to English.

    May 5, 2013

  • Gilad David M.

    Hi Josh, I can do either Hebrew or English, we'll see at the meetup which is preferred by the audience.

    May 5, 2013

    • A former member
      A former member

      My vote is for English as well!

      1 · May 5, 2013

  • Amir R.

    Going.

    May 1, 2013

  • Asaf B.

    looking forward

    April 10, 2013

  • Guy H.

    Ivestments and Consulting Services for Start Ups

    April 10, 2013

  • malian h.

    *(*

    April 9, 2013

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