Sports and Entertainment Analytics - Addressing the €150 Billion Industry

  • June 17, 2014 · 6:00 PM
  • SOSA

Sports industry is associated with a lot of sweat, money and fame. Did you ever wonder how do the athletes are being selected and trained? How do the fans and ticketing are handled and why did you get that free hot dog last time?

In this meetup you will meet Fadi Naoum, SAP SVP Application Innovation & Head of Sports and Entertainment, and Chen Shachar, PlaySight Co-Founder and CEO .

Fadi will share SAP's part in the game by demonstrating and explaining about the SAP Customer Checkout, Event Ticketing, Player Portal, Performance & Match Insights and the technology behind the scenes.

Chen will present the story of one-of-a-kind Tennis Analytics Platform which helps to play smarter, and was built up by integration of flight simulators, tennis lessons and five cameras.

SAP AG, Senior Vice President - Application Innovation & Head of Sports and Entertainment

Fadi Naoum’s organization has developed and implemented innovative SAP solutions for sports clubs and arenas for more than 10 years. His customers include  the German Football Association (DFB), San Jose Sharks, TSG Hoffenheim, the SAP Arena, und der 1.FC Nürnberg. Mr. Naoum has been in global SAP positions for more than 15 years.


Chen Shachar brings years of extensive experience in state-of-the-art 3D based simulation, visualization and training systems. Before establishing PlaySight Interactive, Chen was the CTO at Rontal Applications, a start-up in the homeland security market (, head of Training & Simulation at Ness A.T. ( and R&D manager at Simtech Advanced Training & Simulation.  Chen holds an ME in System Engineering and a B.Sc. in Electrical Engineering both from the Technion - Israel Institute of Technology at Haifa.

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  • Samuel C.

    Glad to hear that Ubuntu IBM and Oracle have joined UpStart Project as it is Cloudy even when there is Full Sunshine just Now!

    1 · June 17

  • Alden O.

    Hi - will the discussion be in English or Hebrew? Thanks

    June 16

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