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LivePerson Data Scientists present: How can an A/B test go wrong?

LivePerson Developers is proud to host a meetup about A/B testing by Shlomo Lahav, Chief Scientist at LivePerson. 

The lecture will focus on testing and the ability to deduct conclusions, especially in the web.
- What is an A/B test?
- How to construct an A/B test properly?
- What are the metrics that can be used?
- Can the results be miss leading?
- Errors: bias and statistical errors
- First and second type errors 
- Measuring lift, why lift is a biased measure. 
- Is it possible to change the test settings during the test? 
- How to run a multivariate testing effectively?

Looking forward seeing you all there!

-LivePerson Developers

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  • Ori L.

    Dynamic Yield would like to offer the participants of the A/B meetup a special offer on our A/B testing and optimization platform. As an Israeli startup, we always love working with Israeli companies and getting their feedback, feel free to contact me for further details.

    October 27, 2013

  • Daniel G.

    Several members asked for clarification on the hour.
    The session is scheduled to 17:30. The calendar event send from meetup in the mail is set to IDT timezone, but we have all moved to Athens time zone.

    October 21, 2013

  • Sagee B.

    Is the meetup at 17:30 or 18:30?
    There are some conflicting times in the messages.

    October 20, 2013

  • Itamar B.

    analytics solutions product managment expert

    October 17, 2013

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