The first profit Activator is all about selecting a single target market and dominating that market! The big mistake that many business owners make is trying to capture the broadest audience possible. When you narrow your focus and select a niche market you begin to understand the needs of that specific audience. You can then craft your message to serve those people. Go narrow and deep in the niche you have selected.
You should leave this meeting knowing:
- How to evaluate possible target markets
- How to choose your target market
- The Value of your target market