addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwchatcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobegmailgoogleimageimagesinstagramlinklocation-pinmagnifying-glassmailminusmoremuplabelShape 3 + Rectangle 1outlookpersonplusprice-ribbonImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruseryahoo

Netflix Globalization

IMUG maps and directions:
Remote WebEx and audio access: contact us after you RSVP


Netflix has emerged as a leading example of a large scale cloud native architecture, heavily leveraging cloud infrastructure for business critical data. Our Metadata and Localization Platform serves over 100 billion requests a day, presenting videos to over 37 million customers across 50 countries and territories. A key element to winning over subscribers and giving the best possible viewing experience is the ability to personalize and customize the service to each user based on a variety of factors, including their location and language preferences. This session covers the metadata and localization infrastructure that makes this happen.

About the speakers:

Shobana Radhakrishnan manages the Video Metadata Platform Engineering Team at Netflix, where she oversees the architecture and technical design for key metadata components that enable personalization of the Netflix service. Prior to this she was Director of Engineering, Cloud Services at Yahoo. She has also played various technical and team leadership roles at Symantec and Excite@Home prior to this. Shobana holds a Master's degree in Computer Science from the University of Illinois at Urbana-Champaign.

Denny Kelleher is Director of Localization and Internationalization at Netflix. He was the first localization hire at Netflix and has built the team and process from scratch to take Netflix into more than 50 countries around the world in two and a half years. Prior to that Denny was at Apple for more than 22 years working on all things international.

Peter Gray is an Engineering Manager for the Content Platform Engineering team at Netflix. Peter has over 15 years of software industry experience as a Developer, Architect, and Engineering Manager with expertise in distributed computing, cloud computing, big data, scalable systems and web development.



Yahoo! will host this event on the Yahoo! campus in Sunnyvale, CA. Many thanks to our host, Vinod Sankar, Director of Global Platforms and Head of Localization at Yahoo, and to Evelyn Oshana, the world's greatest EA, for making it all happen so well. Thanks also to Madhura Barwe, Senior Localization PM for Mobile Products, for helping pull this together!

Maps and detailed directions are here:

For remote attendees, Yahoo will provide WebEx and audio access. Contact us after you RSVP, and we'll send the details to you via email.


Admission is free for IMUG members and host staff, and $5 for non-members. IMUG membership is only $20 for the first year, $15 for annual renewal, or $100 for lifetime membership. (At this time there is no cost for remote attendees, but please support IMUG if you find these events useful.) Click here to join, renew or pay a single non-member event fee via PayPal. Cash and checks also accepted at our events.


Please RSVP via Meetup by 5 PM the Monday before the event to help IMUG and our hosts prepare badges for you in advance. After that time it's still OK to RSVP right up to the last minute, as that will help us ensure enough seats for everyone!


Twitter The Twitter hashtag for IMUG events is #IMUG408, honoring Silicon Valley's main area code. Follow @i18n_mug:






For remote WebEx and audio access contact us via e-mail after you RSVP, and we'll send the details to you. Please avoid using the Conversation box below for this purpose; it emails everyone else who has RSVPed.

Join or login to comment.

  • Philip M.

    Excellent talk by the folks at Netflix, very knowledgeable speakers.

    November 22, 2013

  • IMUG

    The speakers' slides are now posted on the IMUG website, and also in the Files section of this Meetup group. Total size of this PDF is 12 MB. No video or audio recording is available.

    1 · November 22, 2013

    • IMUG

      Oops. The slides will only be on at the above link. Apparently the Meetup will only accept files up to 10 MB in the files area here.

      November 22, 2013

  • Rebecca R.

    Excellent! Wish that it had started 10 -15 minutes earlier so that Netflix could have taken more questions. Suggestion: Take some questions from those of us attending remotely.

    November 21, 2013

    • IMUG

      Hi Rebecca, thanks for joining us via the webcast! Sorry for not including you folks in the Q&A; Don't know why I forgot to do that this time.

      November 22, 2013

  • Kevin R.

    great presentation from Shobana, Peter and Denny!

    November 21, 2013

  • IMUG

    [Repeating this post with a better e-mail link, sorry...]

    For remote WebEx and audio access contact us via e-mail after you RSVP, and we'll send the details to you when available:

    Please avoid using the "conversation" area for this purpose; it emails everyone else who has RSVPed. (To turn off this annoying feature, go to the event page, scroll down to the conversation area, and click the "Notifications" box.)

    November 12, 2013

Our Sponsors

  • Adobe Systems

    Hosts IMUG events at the Adobe towers in downtown San Jose, CA

  • Box

    Hosts IMUG events at Box HQ in Redwood City, CA (previously Los Altos).

  • Facebook

    Hosts IMUG events on the Facebook campus in Menlo Park, CA.

  • Google

    Hosts IMUG events at the Googleplex in Mountain View, CA

  • Groupon

    Hosts IMUG events at the Groupon offices in Palo Alto, CA.

  • LinkedIn

    Hosts IMUG events in Mountain View and Sunnyvale, CA

  • PayPal

    Hosts IMUG events on the PayPal campus in San Jose, CA.

  • Twitter

    Hosted a special San Francisco IMUG event, April 2012.

  • Yahoo!

    Hosted IMUG events at the Yahoo! campus in Sunnyvale, CA, 2011 - 2013

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy