SEO workshop: how to reach your target audience? Hands-on search marketing

This will be workshop based, so bring your laptops and be prepared to get your hands dirty!!

You have a great idea, which you’ve turned into a great product or service.  Now you just need users. 

This session will look at both Search Engine Optimization (SEO) and Paid Search as tools that will not only help you define the market opportunity for your startup, but also reach your target audience effectively and at scale. 

We’ll look at the technical on-page elements that you need to consider, as well as the off-page elements that will drive organic visibility for you startup.  We’ll touch on measurement models and GA dashboards that you can leverage for your search programs as well. 

This will be workshop based, so bring your laptops and be prepared to get your hands dirty

Tyler Calder, VP Client Strategy

Over the past five years, Tyler Calder has emerged as a leader in the realm of digital marketing.  Tyler currently manages the client strategy team at SEP, developing digital marketing strategies for clients, such as Purolator, Air Miles, Bell Canada, Scotiabank, Harry Rosen, WagJag, Software King and a number of other business. Previous to this role, Tyler was the Director of Paid Search & Social Media.

In addition to his role at SEP, Tyler is a sought-after speaker, frequently speaking with the Canadian Marketing Association (CMA) and the Interactive Advertising Bureau of Canada (IAB), and has previously been a featured speaker at Search Marketing Expo (SMX) Toronto and New York. In addition to this, Tyler teaches a 12-weel Search Marketing course at the University of Toronto and was named to Marketing Magazine’s list of Top 30 Under 30 marketers across Canada.



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  • Tyler C.

    Really looking forward to meeting everyone... if you have any questions in advance of the session, please don't hesitate to ask here or connect with me on LinkedIn.

    3 · May 27

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