Design & Thinking Movie Screening

The HCI/d program and IXDA are teaming up to present Design & Thinking, an award winning documentary on how design applies to business, featuring thought-leaders in our industry. Following the viewing, we'll be holding a brief discussion.

Further details on exact timing will be announced soon. The movie runtime is 71 minutes, so we will likely only be taking up two hours of the three hour block.


How do we fully engage organizations to think about the changing landscape of business, culture and society? Inspired by design thinking, this documentary grabs businessman, designers, social change-makers and individuals to portrait what they have in common when facing this ambiguous 21st century. What is design thinking? How is it applied in business models? How are people changing the worldwith their own creative minds? It is a call to the conventional minds to change and collaborate.

Tim BrownDavid KelleyBill MoggridgeGadi AmitDan FormosaRoger MartinPaul PangaroRichard Grefé

Who are in our movie? (in alphabetical order)

Alex Osterwalder, Author of Business Model Generation
Angela Yeh, Founder of Yeh IDeology
Bill Moggridge, Director of the Cooper-Hewitt, National Design Museum
Cory Smith, CEO of Hub Bay Area
Dan Formosa, Co-Founder of Smart Design
David Kelley, Founder of Stanford and IDEO
Gadi Amit, Founder of New Deal Design
George Beylerian, Founder of Material ConneXion
Jack Perez, Director of Mega Shark vs Giant Octopus
Jennifer Pahlka, Founder of Code for America
Jon Pittman, VP Corporate Strategy of Autodesk
Molly Fuller, Co-Founder of Hands On Gourmet
Paul Pangaro, CTO of
Richard Grefé, CEO of AIGA
Roger Martin, Dean of the Rotman School of Management at the University of Toronto
Sarah Stein Greenberg, Managing Director of Stanford
Susan S. Szenasy, Editor in Chief of Metropolis Magazine
Tim Brown, CEO of IDEO
Tony Yu-Chen Tsai, PhD Candidate of Chemical & Systems Biology, Stanford University
Udaya Patnaik, Co-Founder of Jump Associates
Vince Voron, Head of Design in Coca-Cola North America
Zachary Rosen & Matthew Cheney, Founders of Mission Bicycle Company

Join or login to comment.

  • Dan H.

    Thank you for organizing this screening, Tarun! I really enjoyed it.

    1 · April 24, 2013

  • Tarun G.

    We're all set and will start in about 10-15 minutes! See you soon.

    April 24, 2013

  • Dan H.

    I think the movie is being shown in a class that starts at 6.

    April 24, 2013

  • Nicholas B.

    Looks like there's a class in RM 150.

    April 24, 2013

  • David H.

    Ecopreneur looking to redesign energy and food consumption behaviors

    April 21, 2013

40 went

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