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Design Hacking: Great UX without time, money or design skills - Everett McKay

  • Nov 14, 2013 · 7:00 PM
  • This location is shown only to members

Early Bird: $10 (First 100 seats) Regular: $15

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Learn Design Hacking with Everett McKay

Design a great UX without time, money or design skills

In today’s world—where people are walking around with great user experiences in their pockets—a great UX is no longer a “nice to have” or a feature that can be added later. Customers expect a great UX from the start, and they aren’t waiting around. This is a new challenge for entrepreneurs, who often lack UX skills and always lack spare time and money.

In this talk, Everett McKay will present a new communication-focused approach to rapid UX design. A user interface is ultimately a conversation between users and technology, so well-designed user interfaces use the language of UI to communicate to users efficiently, naturally, and intuitively. Focusing on effective human communication removes much of the mystique, subjectiveness, and complexity from user interface design, and helps you make better design decisions with confidence—while spending much less time and money.

Everett will present the core principles of communication-focused design and along with a process for designing UIs without an over reliance on user research, user testing, and unnecessary iteration. Along the way, you will learn exactly what it means for a UI to be intuitive, and how to take full advantage the design skills and knowledge that you already have.

Everett McKay is Principal of UX Design Edge


UX Design Edge helps software professionals create better user experiences through design training and consulting.

Everett is the author of UI Is Communication: How to design intuitive, user-centered interfaces by focusing on effective communication, published by Morgan Kaufmann in June 2013. This book explains user interface interaction and visual design using human communication-based principles and techniques, and is targeted at non-designers.

Everett also runs Ask a UX Expert, a fast, simple, cost-effective user experience design consulting service that answers your UX design questions for a low fixed cost.

Previously Everett was a program manager at Microsoft for nearly 10 years. He was on the Windows 7 and Windows Vista teams, and was responsible for managing, writing, and driving the Windows User Experience Interaction Guidelines. This role enabled Everett to develop expertise across a wide range of user experience specialties and act as an in-house consultant to help teams across the company do their best work. Before joining Microsoft, Everett was a software developer who specialized in GUI design and programming for Windows and Macintosh.

Everett holds a Masters Degree in Computer Science from MIT.


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  • Raj L.

    Dear Igniters please find the slides and the detail blog post by Everett McKay on his blog http://www.uxdesignedge.com/2013/11/design-hacking-great-ux-without-time-money-or-design-skills/

    Raj

    November 24, 2013

  • Eli A

    Great prezzo! After reading some of the comments below, I was lucky to get in just when Everrett was getting to the nitty gritty of UX design with live examples. As far as strategy and wire-framing goes, his insights were very illuminating and elegant. As he said, the actual implementation can be delegated to a visual designer. My most significant take away? "Intuitive UI is immediately self-explanatory". Kudos to the Igniters for another 5-star meetup!

    4 · November 17, 2013

    • Raj L.

      thanks for your message Elijah, It makes all our effort worth it. I was also blown away with the simplicity of the solution Everett provided.

      2 · November 19, 2013

    • Cynthia L.

      Thanks Elijah! Your compliment on the event made my day :)

      1 · November 20, 2013

  • Amy T

    Very useful framework of communication as key to intuitive UIs

    2 · November 14, 2013

    • Cynthia L.

      Agreed! Everett's session was very useful :)

      November 14, 2013

    • Raj L.

      yes that was eye opener thinking communication as key to intuitive ui

      November 16, 2013

  • A former member
    A former member

    great informative session! fun speech!

    2 · November 15, 2013

    • Raj L.

      glad to hear you like the session, see you at our next meetup

      November 15, 2013

  • Alvin W.

    The title completely misrepresented the content. The talk should have been called why UX is important. It was pre-beginner.

    1 · November 15, 2013

    • Alvin W.

      I left after half an hour because I did not want to waste any more time. There may have been useful information later. I believe UX is important or I would not have come. The preamble was too long and seemed to be sales pitch on the benefits of UX.

      November 15, 2013

    • Raj L.

      you definitely missed the best part :) the session was two hours and first half an hour was just the beginning, there were lot of great example and concrete steps in teh session alter

      1 · November 15, 2013

  • Dave L.

    Great for beginners, and an excellent point of view for design pros. The start of the talk — that all-important first-impression — felt unpolished and made me wonder if my $15 was about to be wasted, but as the talk progressed, it built up strength. It would be strengthened by more concrete examples throughout. Apply the techniques to the talk itself and it'll rock!

    3 · November 15, 2013

    • Hilbert G.

      Still I think my $15 was well spent - his good points are really good and sound :-)

      November 15, 2013

    • Raj L.

      i think he fulfilled the promise for entrepreneurs who are not Pro desingers to get hte design right, for me quite eye opener thinking of communication as design simplifies and distills everything into simple and understandable concept, i will buy his book too

      1 · November 15, 2013

  • Ryosuke M.

    We all agree that communication is very important to UX project, if not to ANY projects. Everett did a great job to explain how to turn great communication into great UX. I think it was a fantastic informative session. Kudos!

    2 · November 15, 2013

    • Cynthia L.

      I loved the view of UI as communication. Glad you enjoyed the session!

      2 · November 15, 2013

    • Ryosuke M.

      By the way, I'm always looking for interesting opportunities and challenges, and also a good UX network! Add me on twitter! I will add you back! Mine is @rio_ux. Cheers!

      November 15, 2013

  • Cynthia L.

    Everett's session was very practical and I can use the concepts in design immediately. The crowd was also very engaged and fun!

    1 · November 15, 2013

  • A former member
    A former member

    This was a very fun sold out event with great vibes! It was organized very well by Raj and his team. Everett was on point and very engaging with his presentation. The crowd had really interesting questions that helped me think more broadly about Everett's UX design principles and how they may be applied to different areas of design. Definitely a good experience.

    2 · November 15, 2013

    • A former member
      A former member

      I enjoyed helping out :). Thank you guys for creating such a great event. It was very meaningful to me and I look forward to seeing you all again at UX Hacking: An Evening with Don Norman. I didn't get a chance to stay afterwards and meet and talk with everyone, but will definitely try to make time in December. Thank you again Cynthia, Raj, and Anil!

      1 · November 15, 2013

    • Raj L.

      Hey ryu, very nice observation about the audience questions, and eye opening perspective on UI as communication, very simple and ver practical. And thanks for all the awesomeness in helping us with the event. Looking forward to see you again

      November 15, 2013

  • Jessica

    Informative & fun, nice to meet everyone!

    2 · November 14, 2013

    • Cynthia L.

      Nice to meet you Jessica! Glad you had fun

      November 14, 2013

  • Danny S.

    Okay, this is a dumb question... I think I paid (meetup is telling me I did). Do I need to bring any proof of payment with me?

    November 13, 2013

    • Cynthia L.

      And there are no dumb questions! See you soon :)

      November 13, 2013

    • Danny S.

      =) Thanks!

      1 · November 14, 2013

  • Manu

    Hi Raj, Can you let me know if there are extra spots? I have been accepted for Stanford Ignite '14 program and would like to network with you guys at the event.

    1 · November 13, 2013

    • Susan Phillips M.

      Congratulations! You will love the program. I LOVED it.

      2 · November 13, 2013

    • Manu

      Thank you Susan!

      November 14, 2013

  • Alena S.

    Please notify me when the spot is open. Very interested

    November 13, 2013

    • Cynthia L.

      Alena, The system will automatically notify you :) Hope you can get a spot, and look forward to seeing you soon.

      November 13, 2013

  • Sajeev

    I'm very interested but I'm based out of Bangalore. Do you have plans for hosting a remote session ?

    November 10, 2013

    • Raj L.

      No plans for remote streaming yet, but there will be video recording available later for attendees.

      November 11, 2013

  • Yang Z.

    When does the event end?

    November 6, 2013

    • Raj L.

      The event ends around 9, no later than 9:30, but normally a nmber of folks stay till 11 for social networking opportunity with igniters.

      November 6, 2013

  • Everett M.

    I’m holding my UX Design Essentials class in San Mateo on Nov 11 – 13. This is a great introduction to UX design for software professionals who don’t have a design background. Check http://uxdesignessentials.com for course details.

    If you are interested, please contact me. I have aggressive discounts for groups of 2 or more. If you know anyone who might be interested, please let them know about the class.

    1 · November 6, 2013

  • A former member
    A former member

    quick question, is the event on 11/14 at 7pm or 11/15 at 2pm? i got confused when i added this to my calendar.

    October 11, 2013

    • A former member
      A former member

      ok thanks. guess probably something wrong with my calendar.

      October 11, 2013

    • Cynthia L.

      :)

      October 11, 2013

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