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Content Strategy Case Study: City of Surrey Website

For our first meetup of the season, Alaine MacKenzie of Yellow Pencil shares her insights from the City of Surrey's website redesign project. With a focus on content strategy, she'll talk about their discovery and requirements gathering process, content planning for the responsive web, and how to (slowly) change the content governance process in a large organization.

There will be lots of time for questions and group discussion after the presentation, so come prepared to contribute!

 

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