We’ve all wondered how information architecture, content strategy, and user experience intersect. Where do information architecture and content strategy overlap? Where do they differ? Information architecture is grounded in user experience, but how do we ground content strategy in user experience? As an information architect, Theresa has worked with content strategists on content-heavy user experience projects. Having taken the time to figure it out and implemented the approach on projects, Theresa will share the approach with you. We will also discuss what has worked and not worked for others in the room.