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Connection Between SEO and IA

Building upon the great discussion that followed Theresa Putkey’s presentation on the Intersections of Information Architecture and Content Strategy, Ava Naves will present on the Connection Between SEO and IA.

Information Architecture is a critical element in a Search Engine Optimization strategy. Both IA and SEO professionals benefit when they understand that this can be a beautiful pas de deux.  In addition, Information Architects become even more valuable when they can communicate the impact that their work has on sites’ search visibility.

Ava Naves is the Principal of The Online Strategy House (, instructor at UBC Continuing Studies on SEO & Web Analytics, and an online marketer with over 15 years of experience. She has observed  that every Search Engine Optimization campaign involves Information Architecture, and that SEO projects can even run the risk of failing if IA is not carefully considered right from the start.

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  • Priscilla

    Thank you Ava for sharing your top tips for merging SEO & IA tonight, I learned a thing or two!

    I just created a meet up to talk business / technology while getting some exercise and some fresh air instead of the usual beer. You can check it out at:

    Hope to see you at one of the events!

    November 26, 2013

  • A former member
    A former member

    Nice to meet you all. I missed a bit of more time to chat. Next time.

    November 25, 2013

  • Krispian

    I was really looking forward to this, but I have to deal with ICBC in Surrey late this afternoon and can't make it back to Vancouver in time :(

    1 · November 25, 2013

  • Simon S.

    I'm very interested I'm cs and IA but I don't have any qualifications. Can anyone attend this meetup?

    November 24, 2013

    • Jessica D.

      Anyone who has an interest in the topic can join the meetup.

      2 · November 25, 2013

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