Learn How to Segment Your Market From Award Winning Designer for Faster Growth

Curt MacNamara will share his deep learning on market/customer segmentation using insights from Triz. Triz (theory of inventive problem solving) encompasses several approaches to structured creativity. One technique is the 40 principles that underlie the majority of patents. A second tool is the fundamental trends of technical evolution. In this presentation, the audience will learn about segmentation and how it can be applied in time, space, and interface. They will explore how this could be applied in their area of interest, and the group will share insights.

Curt McNamara - Minneapolis College of Art and Design; LogicPD, Minnesota, USA
Curt McNamara, P.E. (BSc/University of Minnesota, MEng./Portland State University) is a practicing designer with 30 years experience in medical, commercial, and industrial markets. He is a scholar of R. Buckminster Fuller and authored the entry on Fuller in the UNESCO Encyclopedia of Life Support Systems. An active Institute of Electrical and Electronic Engineers member, Curt received the IEEE Millennium Medal in 2000 for his ongoing work in education. He has co-created a learning module on modularity in biology and design, taught the first engineering for biomimics course for the Institute, and managed the Institute's first Biomimicry in Higher Education Webinar. Curt created and teaches the Innovation and Systems courses for the MCAD Sustainable Design certificate, and ensures every student going through the program gets a grounding in the techniques of biomimicry.

About the Meetup

Meet other entrepreneurs and independent product developers.   Bring your questions and "group-source" the answers.  Hear from specialized experts willing to share their insights.  Get energized and stay motivated to pursue your goals.  Relax and have interesting conversations.  Participants have found clients and collaborators through this Meetup.

Software, electronics, life sciences, med tech, services, products, materials, designs--innovators of a wide variety of value propositions participate. Both for-profit and non-profit entrepreneurs participate.  Many are starting their second or third business.  A partner in McKinsey & Company (NYC) turned up one evening. We have enjoyed meeting people from China, Korea, Saudi Arabia, Italy, India, Bangladesh and other countries.  Many are newcomers to Minneapolis/St. Paul.  Multi-generational, our age range has been 20 to 70+.  Several investors make periodic visits for those of you looking for capital.

RSVPs on the Meetup website don't include participants from our hosts personal email list and LinkedIn groups.  Many regulars just show up.  We don't cancel a meeting due to low RSVPs on Meetup.  Our largest attendance was about 20 people, but I've enjoyed smaller groups where I get to hear more from each person.

Let the host know what kind of expert you would like to have at a future meeting and feel free to refer speakers.


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  • brian b.

    Change in plans - family stuff.

    June 13, 2013

  • A former member
    A former member


    June 8, 2013

  • Mark S.

    Would like to attend, but it is my birthday and i have a date.

    June 7, 2013

  • Robbie H.

    I've returned to MN from the Bay Area where I worked on very innovative brands.

    June 5, 2013

  • Duane Byron C.

    Interested in Entrepreneurs who can see over the horizioin or around the corner. Looking for capital gains to help grand kids with college expenses. Considerable start up experience, mostly medical compaies

    June 4, 2013

  • Margaret M.

    Looking forward to this!

    May 18, 2013

  • Nichole S.

    Thanks, Clyde. Good stuff! Looking forward to it.

    May 10, 2013

  • Angela M.

    Looking forward to the meeting!

    May 8, 2013

  • Clyde H.

    I have been very impressed with Curt and am looking forward to this session. He is a Renaissance engineer who can teach.

    1 · May 8, 2013

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