Interactive marketing has proven to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models obsolete.
Currently, interactive marketing makes up for 15% of all advertising spending in the world.
Interactive Marketing Will Focus on Relationships Instead of Media
The future of interactive marketing relies mostly on building and nurturing collaborative relationships with customers instead of relying solely on online campaigns. This differentiates Interactive marketing from online marketing, despite the fact that they both depend heavily on the Internet as a means of building connections.
Interactive Marketing Will Alter Life as We Know It
Interactive marketing as a disruptive force has the potential to alter the ways in which we communicate and make purchase decisions.
Right now, various interactive tools are already in the process of transforming education, healthcare, and life science. For instance, as interactive and digital marketing advances, technology is becoming more and more prevalent in the healthcare industry. As such, it is increasingly important for all healthcare organizations to develop a digital presence.