Google Triple Play, Analytics, Webmaster Tools, Keyword Research Success Tips!

A very famous digital marketer once said knowing google analytics, keyword research and webmaster tools is like having "sex with data." Yet many business owners who own websites do not know how to use the Google tools or the benefits of knowing your data 

This workshop was recently asked by many of the internet marketing think tank members and we know this event will have a ton of RSVP's as we will sharing insights on how to use such tools to assist your business. 

What you will learn? 

Part 1 - Why Google Webmaster tools?

• Communicating with Google and how Google sees you in search.

• Essentials of webmaster tools :

a.  Sitemaps and verification

b.  Site appearance

c.  Html improvements

d.  Search Queries

e.  Links to your site

f.  Index Status

g.  Crawl Errors and Stats

h.  Other Resources

• Key considerations for using Google Webmaster Tools.

Part 2 - Google Analytics – What is happening on your site.

• Dashboard – explaining the basic stats and numbers – bounce, avg. time on site, etc…

• Audience Overview – Geo, language, visitor flow, device types

• The 3 Keys to Analytics:

a.  Acquisition

b.  Behavior

c.  Conversion

• Key considerations for using Analytics

Part 3 - Keyword Research 

• What is keyword research? Why?

• How to perform kw research.

• Identifying your market and opportunities with KW research.

• Examples of KW research and live examples.

About the speakers: 

BIO:

Keith Kidwell brings 13 years of online marketing experience specializing in strategic planning, web development, traffic generation and conversion optimization. Starting in 1996, he worked with several publically traded companies, pioneering the use of the web to attract investors and media attention. He has also been with the Internet Marketing Center (IMC) working with over 150 small to medium enterprise. As Vice President of Internet Marketing with one of Vancouver's leading web marketing firms, Keith provided consultation and strategic planning on all areas of design, SEO and conversion for firms of $10-200 million in revenues.

He has presented to many groups, including the BC Human Resources Management Association and Thompson Rivers University Marketing Dept. Through his firm Netsurf Marketing, he is now using his passion as an 

Web Marketing Consultant

 to help businesses and entrepreneurs get the most out of their online potential.


Hosted, Moderated and Case Studies by Bosco Anthony: 

Bosco Anthony is a seasoned online marketing professional and business growth strategist. Bosco is an international keynote speaker who recently was one of the headline speakers for Social Media Week. Bosco had a break out year in 2012 with over 40 plus keynotes, workshops and speaking engagements.

Originating from Tanzania in East Africa, Bosco started out in marketing and sales, eventually moving into management at Club Intrawest.Bosco moved to the Internet Marketing Center where he managed over 250,000 online affiliates. This allowed him to travel the global circuit where he was given many speaking opportunities.

Bosco launched his own boutique-style, virtual marketing agency called Tribe1. It specializes in content curation, digital marketing, social media strategies, deployment and consulting. His clientele includes small businesses, enterprises and corporate brands. Bosco is also an avid blogger, sharing content on business growth, Internet marketing and social media. Bosco founded the “Internet Marketing Think Tank” meet-up group that convenes monthly to focus on business leadership, growth and online marketing talks, panels and keynotes.

At the Vancouver Social Media Awards, Bosco was recently nominated as a finalist for Best Business Blog in 2013, competing with some major brands like YYoga, Translink and The Vancouver Whitecaps. Bosco is currently working on deploying other exciting business and entrepreneurial ventures in the months to come.”


Join or login to comment.

  • Myriam L.

    Hello Friends. I wanted to send out a shout out about another great event on Tuesday Jan 13. It is called Grow Your Business with Best Human Resources Practices

    This is at the beautiful Vancouver Symphony Orchestra near Seymour and Nelson * Want to spend your time growing your business or putting out HR-related fires?

    * Want to avoid the most common HR issues facing small businesses?

    * Want to know the best and most cost-efficient HR practices?

    Here is the link to the meetup. Cheers.

    http://www.meetup.com/the-vancouver-business-network/events/219183210/

    January 8

  • Karen K.

    Than you!

    1 · May 6

  • Karen K.

    Sorry, ended up with migraine but bet it was fantastic! Was it taped?

    1 · April 16

    • boscoanthony

      It was taped - We will be launching our meet up video soon enough!

      April 21

  • Kelly W.

    Really useful content, great venue!

    1 · April 17

  • Paulina

    Straight to the point and actual case study. Great presentation!

    2 · April 17

    • boscoanthony

      Thank you for coming out- Be sure to come out some more!

      April 21

  • Terry D.

    This was my first meeting and it was an eye opener as to what is possible "behind the scenes" on our websites.

    April 17

    • boscoanthony

      I am glad you liked it! You got to come back again to our events!

      April 21

  • Keith K.

    Thanks for attending last night's presentation and your comments. Great questions and participation from those in attendance. Thanks to Bosco for the opportunity to share with his awesome Meetup group.

    1 · April 17

    • boscoanthony

      We enjoyed having you speak Keith - The content was awesome, resourceful and the attendees gave awesome feedback! You rocked it!

      April 21

  • Louise M.

    Great presentation. Learned some very valuable information and tips

    1 · April 17

  • Tim A.

    Was this recorded? I feel like I really missed out.

    April 17

    • boscoanthony

      Ofcourse it was recorded - Keith rocked the stage tons of content

      April 21

  • A former member
    A former member

    Amazing meetup, appreciate the knowledge and direction.

    1 · April 17

    • boscoanthony

      I am glad you enjoyed it, More to come - make sure you come out to future events

      April 21

  • Tim A.

    I totally forgot to cancel my rsvp. A job came up that I had to take. Too bad, I was looking forward to this one.

    April 16

  • Keith K.

    This one is going to be "hot"! Spring is here too so I better wear a short sleeved shirt.

    1 · April 9

People in this
Meetup are also in:

You don't have to be an expert to start your own Meetup G roup

Get started Learn more
Katie

I'm surprised by the level of growth I've seen since becoming an organizer, it's given me more confidence in my abilities.

Katie, started NYC ICO

Start your Meetup today

Act now and get 50% off.
Until February 1.

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy