A very famous digital marketer once said knowing google analytics, keyword research and webmaster tools is like having "sex with data." Yet many business owners who own websites do not know how to use the Google tools or the benefits of knowing your data
This workshop was recently asked by many of the internet marketing think tank members and we know this event will have a ton of RSVP's as we will sharing insights on how to use such tools to assist your business.
What you will learn?
Part 1 - Why Google Webmaster tools?
• Communicating with Google and how Google sees you in search.
• Essentials of webmaster tools :
a. Sitemaps and verification
b. Site appearance
c. Html improvements
d. Search Queries
e. Links to your site
f. Index Status
g. Crawl Errors and Stats
h. Other Resources
• Key considerations for using Google Webmaster Tools.
Part 2 - Google Analytics – What is happening on your site.
• Dashboard – explaining the basic stats and numbers – bounce, avg. time on site, etc…
• Audience Overview – Geo, language, visitor flow, device types
• The 3 Keys to Analytics:
• Key considerations for using Analytics
Part 3 - Keyword Research
• What is keyword research? Why?
• How to perform kw research.
• Identifying your market and opportunities with KW research.
• Examples of KW research and live examples.
About the speakers:
Keith Kidwell brings 13 years of online marketing experience specializing in strategic planning, web development, traffic generation and conversion optimization. Starting in 1996, he worked with several publically traded companies, pioneering the use of the web to attract investors and media attention. He has also been with the Internet Marketing Center (IMC) working with over 150 small to medium enterprise. As Vice President of Internet Marketing with one of Vancouver's leading web marketing firms, Keith provided consultation and strategic planning on all areas of design, SEO and conversion for firms of $10-200 million in revenues.
He has presented to many groups, including the BC Human Resources Management Association and Thompson Rivers University Marketing Dept. Through his firm Netsurf Marketing, he is now using his passion as an
Web Marketing Consultant
to help businesses and entrepreneurs get the most out of their online potential.
Hosted, Moderated and Case Studies by Bosco Anthony:
Bosco Anthony is a seasoned online marketing professional and business growth strategist. Bosco is an international keynote speaker who recently was one of the headline speakers for Social Media Week. Bosco had a break out year in 2012 with over 40 plus keynotes, workshops and speaking engagements.
Originating from Tanzania in East Africa, Bosco started out in marketing and sales, eventually moving into management at Club Intrawest.Bosco moved to the Internet Marketing Center where he managed over 250,000 online affiliates. This allowed him to travel the global circuit where he was given many speaking opportunities.
Bosco launched his own boutique-style, virtual marketing agency called Tribe1. It specializes in content curation, digital marketing, social media strategies, deployment and consulting. His clientele includes small businesses, enterprises and corporate brands. Bosco is also an avid blogger, sharing content on business growth, Internet marketing and social media. Bosco founded the “Internet Marketing Think Tank” meet-up group that convenes monthly to focus on business leadership, growth and online marketing talks, panels and keynotes.
At the Vancouver Social Media Awards, Bosco was recently nominated as a finalist for Best Business Blog in 2013, competing with some major brands like YYoga, Translink and The Vancouver Whitecaps. Bosco is currently working on deploying other exciting business and entrepreneurial ventures in the months to come.”