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Re: [entrepreneur-864] Is the Office Obsolete? - I'm Outta Here: How Coworking Is Making the Office Obsolete

From: Josh L.
Sent on: Sunday, March 15, 2009 7:49 PM
I have been a part of co-working since it started day one in Iowa.? It is awesome!? I'd highly recommend it for people who want to get out of the house, who want to network, and/or (most importantly) who want to be a part of a community of smart and motivated entrepreneurs.

Impromptu Studio is the only co-working space right now, but even if there were a few others, I'm confident it would be the best.? The reason why is that co-working isn't a space, it sure as hell isn't a business model, and it isn't just a collection of people.? It's an attitude.? It's a way to build community.? It's a way of thinking about a problem.? It's a way to give more than you get.

Anyone who tries to take more than he/she gives, anyone who tries to make money off of it, and anyone who tries to seduce people into it with shiny things...all those people will fail if they try to start a co-working space.

Even though I spent a month beforehand reading about it on the blogs and wikis, I had no idea what co-working was when I started at Impromptu.? But after witnessing it for myself through the interactions of bright thinkers, through tireless personal efforts to build a community, through the fascinating conversations about new ideas, through the daily or weekly encouragement to keep pushing, through constant investing of personal money every month (it operates at a loss), through the feeling of being a part of something bigger than I am, and through many other benefits I have experienced personally, I only now realize what co-working is about.

This is what the business incubators and economic development committees have been trying to do for years.? And I get to experience it almost every day. :)

If this kind of community is the one you've been looking for, than you belong in a co-working space.

FYI, those of you in Ames should be checking out CoLab when it gets set up this summer!

On Sun, Mar 15, 2009 at 9:08 AM, Kent Sovern <[address removed]> wrote:
Is the Office Obsolete?
Steve King

One indicator that a social or business trend is entering the mainstream is the publication of books on the topic. The release of the book I'm Outta Here: How Coworking Is Making the Office Obsolete is a clear signal that coworking is spreading.

Coworking office facilities combine the structure and social environment of corporate office space with the flexibility of working from home. They have desks to rent, conference rooms, Internet access, and office equipment. Most of the facilities rent space by the day, week, month, or year.

They appeal to freelancers, entrepreneurs, telecommuters, and other laptop nomads who are tired of working at home alone or in crowded and noisy coffee shops. And unlike traditional office suites, coworking facilities provide a community of like-minded people to collaborate and socialize with.

Written by coworking industry pioneers Drew Jones, Todd Sundsted, and Tony Bacigalupo, I 'm Outta Here covers the people, places, and trends that are creating this workplace revolution.

Not just for independent workers, the book also covers the growing trend of corporations reducing their office space and experimenting with telecommuting, hoteling, and other forms of remote work. This is leading to an increase in the number of corporate employees using coworking facilities.

I'm Outta Here is quick and easy to read and useful for anyone freelancing, working from home, or telecommuting.

For more on coworking, including a list of coworking facilities, visit the Coworking Community Blog.

Steve King is a partner at Emergent Research, where he leads a research project to identify, analyze, and forecast the global trends and shifts affecting small business. He blogs at

If you are interested in co-working in Central Iowa - please take a moment to complete a brief survey about the assets, services and preferred locations for co-working offices in the Des Moines Metro. Just visit the New Iowa Group home page and and then click on the 'Survey Monkey' logo on the home page. Many thank to the 60+ NIEC members who have already completed the survey.

The New Iowa Entrepreneurs' Coalition is sponsored in part by American Express Open.

This message was sent by Kent Sovern ([address removed]) from New Iowa Entrepreneurs' Coalition.
To learn more about Kent Sovern, visit his/her member profile
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