We are happy to invite you to our upcoming event: Inside Sales, Beta Sites, and Getting to Your 1st Reference Customers. It will be held on Tuesday, July 31, 5-8:30 PM, at the Academic College of Tel Aviv-Yaffo, School of Management and Economics.
Note: We are starting an hour earlier than usual because the building will be locked at 9 PM. We ask that you please arrive on time.
Topics to be Covered
Cold Calling, Lead Generation, Marketing Materials, and Beta Sites. Among the topics to be covered: setting up an inside sales team, approaching potential beta sites (who to approach, what to discuss, how to prepare for the call, what materials to have ready), concept validation, customer interviews regarding importance of features, strategies for getting to the right person, coping with secretaries and other 'watchdogs', how to handle objections, importance and preparation of scripts, how to evaluate your script, etc.
Ari Gottesmann and Morris Kaner. See brief bios below.
Following the presentations of the two speakers, we will open the floor to Q&A. The speakers will ask the audience about their most pressing issues.
To ensure that the topics of most importance to you are covered, please send your questions to me in advance of the event: [masked]
Note regarding Refreshments
We don't yet have a sponsor for refreshments for this event. Please let us know if you would be willing to bring KOSHER items to the event - or if simple cookies and drinks supplied by the college will be sufficient. Please participate in our poll regarding this issue: http://www.meetup.com/IsraelStartupNetwork/polls/590772/
The main entrance to the college is at Rabeinu Yeruham 2, Tel Aviv. There are three buildings at the college. From the main entrance, our event is being held in the last building on the right. From the back entrance, it is the first building, located at 10 Hever Haleumim St.
There is free parking available near both entrances.
Bios of Speakers
Ari Gottesmann is a serial entrepreneur, has been the Co-founder of 3 technology start-ups attaining one successful exit so far. Utilizing his vast business experience, he founded Nomadigo to help other entrepreneurs avoid the pitfalls inherent in the start-up industry. In addition to Nomadigo, he is currently the CEO & Co-Founder of Wingman; a stealth startup aimed at curing the problem of loneliness. Previously he Co-Founded Sightix, a unique social search engine, and served as their VP Business Development & Marketing responsible for all business activity at the company. Prior to that, Ari Co-Founded and served as VP Business Development & Marketing at NomadIQ, a mobile location-based social networking service for consumers, where he was responsible for creating the company's exit to OmniSky (NASDAQ:OMNY) for $40 Million in 2001. In addition to his vast Internet & telecom experience, Ari has provided business consulting in the areas of capital equipment, optics, biotech, medical & enterprise software. Ari serves in the IDF Spokespersons Office as an International Press Liaison Officer and received his Executive MBA from the Kellogg School of Management in 2004.
Morris Kaner has been a business consultant since 1977, specializing in marketing, sales, service and business development. He works mainly with established companies, conducting organizational and business diagnostics, preparing action plans for goal achievement, and coaches - to bring about the desired results. As a coach, trainer, and business consultant, Morris Kaner has developed more than 35,000 productive marketing, service, telemarketing and sales professionals, managers, systems and organizations across four continents: America, the Middle East, Europe, and China. Clients include Microsoft, Hilton Hotels, VISA Credit Cards, Intel, Coca Cola, Israel Aerospace Industries, AVIS Rent a Car, Novartis Pharmaceuticals, Motorola, Flying Cargo and the Chicago Tribune. Morris will tailor his remarks to startups and how the insights he has amassed can work for your benefit.
Look forward to seeing you all on the 31st!