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Event: Inside Sales, Beta Sites, and Getting to Your 1st Reference Customers

Hi, Everyone,

We are happy to invite you to our upcoming event:  Inside Sales, Beta Sites, and Getting to Your 1st  Reference Customers. It will be held on Tuesday, July 31, 5-8:30 PM, at the Academic College of Tel Aviv-Yaffo, School of Management and Economics.

Note: We are starting an hour earlier than usual because the building will be locked at 9 PM. We ask that you please arrive on time.

Topics to be Covered

Cold Calling, Lead Generation, Marketing Materials, and Beta Sites. Among the topics to be covered:  setting up an inside sales team, approaching potential beta sites (who to approach, what to discuss, how to prepare for the call, what materials to have ready), concept validation, customer interviews regarding importance of features, strategies for getting to the right person, coping with secretaries and other 'watchdogs', how to handle objections, importance and preparation of scripts, how to evaluate your script, etc.


Ari Gottesmann and Morris Kaner. See brief bios below.

Q& A

Following the presentations of the two speakers, we will open the floor to Q&A.  The speakers will ask the audience about their most pressing issues.

To ensure that the topics of most importance to you are covered, please send your questions to me in advance of the event: [masked]

Note regarding Refreshments

We don't yet have a sponsor for refreshments for this event. Please let us know if you would be willing to bring KOSHER items to the event - or if simple cookies and drinks supplied by the college will be sufficient. Please participate in our poll regarding this issue:


The main entrance to the college is at Rabeinu Yeruham 2, Tel Aviv.  There are three buildings at the college. From the main entrance, our event is being held in the last building on the right. From the back entrance, it is the first building, located at 10 Hever Haleumim St.

There is free parking available near both entrances.


Bios of Speakers

Ari Gottesmann is a serial entrepreneur, has been the Co-founder of 3 technology start-ups attaining one successful exit so far. Utilizing his vast business experience, he founded Nomadigo to help other entrepreneurs avoid the pitfalls inherent in the start-up industry. In addition to Nomadigo, he is currently the CEO & Co-Founder of Wingman; a stealth startup aimed at curing the problem of loneliness.  Previously he Co-Founded Sightix, a unique social search engine, and served as their VP Business Development & Marketing responsible for all business activity at the company. Prior to that, Ari Co-Founded and served as VP Business Development & Marketing at NomadIQ, a mobile location-based social networking service for consumers, where he was responsible for creating the company's exit to OmniSky (NASDAQ:OMNY) for $40 Million in 2001. In addition to his vast Internet & telecom experience, Ari has provided business consulting in the areas of capital equipment, optics, biotech, medical & enterprise software. Ari serves in the IDF Spokespersons Office as an International Press Liaison Officer and received his Executive MBA from the Kellogg School of Management in 2004.

Morris Kaner has been a business consultant since 1977, specializing in marketing, sales, service and business development. He works mainly with established companies, conducting organizational and business diagnostics, preparing action plans for goal achievement, and coaches - to bring about the desired results. As a coach, trainer, and business consultant, Morris Kaner has developed more than 35,000 productive marketing, service, telemarketing and sales professionals, managers, systems and organizations across four continents: America, the Middle East, Europe, and China. Clients include Microsoft, Hilton Hotels, VISA Credit Cards, Intel, Coca Cola, Israel Aerospace Industries, AVIS Rent a Car, Novartis Pharmaceuticals, Motorola, Flying Cargo and the Chicago Tribune. Morris will tailor his remarks to startups and how the insights he has amassed can work for your benefit.

Look forward to seeing you all on the 31st!




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  • Yael G.

    Do you have an app and need testers for your alpha product?

    Are you curious/early adopter/like testing apps?

    New meetup group for cross-testing new apps over coffee or beer, Early Adopters TLV, is here!

    Please join here:

    Please spread the word to anyone who may want to join!

    First meetup in a TLV pub will feature an awesome app for contact exchange via shaking your phones together. iPhone users are needed for this one and will get a free beer! A FREE BEER :)

    To RSVP to the meetup, go to

    December 9, 2012

  • Alan Joshua G.

    If anyone likes the idea of having a solar panel bracelet or pocket protector that can charge your phone, please send me a message. Looking for an amazing team to help this project grow.

    September 25, 2012

  • yifat

    hey you're all invited
    Perfect Pitches-
    Lecture :
    Is the VC world coming to an end ? and how can you raise money in the new reality. - Eyal Benjamin

    Perfect Pitches:
    5 entrepreneurs will be selected to pitch their startups and receive professional panel feedback.

    August 19, 2012

  • Ilana J.

    Shani's and Ari's presentations were excellent.

    August 2, 2012

  • Benny K.

    Shani was Great and to the point !!! Ari’s presentation was insightful .
    Wish I could stay for the last presentation

    August 2, 2012

  • Avital B.

    Shani was great and to the point. Ari was great and touched upon many important issues. However, he had too many sexist remarks!!! In addition to convincing Israelis to use English speaking people for their marketing efforts because of their accent, it is important to emphasize the need to be professional, e.g., being politically correct.
    Thanks Arlene for putting it all together.

    August 2, 2012

  • A former member
    A former member

    Great lectures from great people. Sad they started about an hour late...

    August 2, 2012

  • Doron E.

    The event started very late. That's unprofessional and I talked to a person who left in the middle because of this as he felt offended. I stayed, but was not at all pleased it ended so late.

    August 1, 2012

  • Shani S.

    I thought i'd share with you two useful links:
    Airbnb's pitch deck:
    and other useful pitch decks:

    August 1, 2012

  • Baruch B.

    unfortunately, i could not attend but next time.

    August 1, 2012

  • Roy N.

    Excellent speakers. Real life examples and personal experiences is very valuable.

    August 1, 2012

  • Nadav L.

    It was a great event. The only problem was that it started later then the time set

    August 1, 2012

  • Mark H.

    Excellent event and outstanding presentors

    August 1, 2012

  • Udi Y.

    Ari's presentation was insightful , and dropped a few coins in my case.
    Whish I could stay for the last presentation.

    August 1, 2012

  • A former member
    A former member

    VERY interesting and full of knowledge.
    Too bad it started with 45 min late...

    August 1, 2012

  • Rami G.

    All 3 parts of the event were just excellent!

    Really practical advices.


    August 1, 2012

  • Neil L.

    Great speakers, gave me a lot to think about (and work on)

    August 1, 2012

  • Yohanna

    I attended only to shoham and ari's presentations. Shoham input was already known to me (similar messages in many events) although i'm glad i've met him. Ari's presentation was exactly what I was expecting. Brilliant presentation.

    August 1, 2012

  • Andres K.

    Ari's presentation and insights were great. We need more events like this. I'd even suggest to invite Ari for a series of smaller meets, more like round tables of ~10 people which would have some related background, be it the start-up field, or stage, etc.

    August 1, 2012

  • Arlene M.

    High quality event. Speakers packed their presentations with important information. Audience was very responsive. Great venue. Needed more networking time.

    August 1, 2012

  • Mark S.

    Hi everyone. We are at Friendize.Me are looking for co-founder/VP Bus Dev. You can find the details here: . Tnx

    July 30, 2012

  • Ishay T.

    IniTech looking for versatile web developers/Team Leader/Solution Architect, for details visit

    July 30, 2012

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