Hey all! Time really flies and we're going to have our 2nd Book Club meetup!
Following a great conversation in August about Lean UX, we recognise that getting fast & qualitative validation from real users is extremely crucial. With research activity built into every iteration, outsourcing research work to specialised research teams is simply not lean enough.
Eventually, teams have to embrace the use of lightweight, continuous and collaborative research techniques in order to build up small & informal qualitative understanding of their users to validate their MVP.
Supporting this need, this month, we will talk about one of the foundation user research tool (and book), Interviewing users, that many people assume they already possess.
Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone.
Come join us for an evening of great conversations (and coffee / food), learning how we can move from simply gathering data to uncovering powerful insights about our users!
Additional Reading Material:
Format of Book Club:
• Overview / Summary of the book (15 mins)
• Breakout into groups (45 mins)
• Sharing of discussion from each group (30 mins)
• Conclusion / Wrap up
• Carry on with awesome conversations till cafe closes!
Do I need to read the book first prior to coming for the meetup?
No! It is not necessary to read the whole book! Having a general idea, reading a few chapters definitely will help.
The meetup is also open for people who have questions to ask about the topic of interviewing users.
If you have any questions regarding the Book Club meetup, please feel free to post it in the comments below :)
See you soon!!