How do you know if your design is good? What sort of data or metrics are you collecting to evaluate how your newest website design or app feature is doing?
This month we'll be touching on the book Lean Analytics (http://leananalyticsbook.com/), which is about how to use data to build a business faster. It's written for entrepreneurs, but there's some interesting learnings we can use to apply as designers:
• why page views or number of emails are a 'vanity' metric
• what's the one metric that your website/app should be worrying about?
• what kind of metrics should I track?
Whether you're in a startup/agency/organization/studio, as long as you've designed something to be used by someone, come join us at the bookclub to talk about UX and analytics!
Please let us know if you have any problems getting the book, or have any questions by commenting!