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UX Book Club September 2014: Lean Analytics

How do you know if your design is good? What sort of data or metrics are you collecting to evaluate how your newest website design or app feature is doing?

This month we'll be touching on the book Lean Analytics (, which is about how to use data to build a business faster. It's written for entrepreneurs, but there's some interesting learnings we can use to apply as designers:

• why page views or number of emails are a 'vanity' metric

• what's the one metric that your website/app should be worrying about?

• what kind of metrics should I track?

Whether you're in a startup/agency/organization/studio, as long as you've designed something to be used by someone, come join us at the bookclub to talk about UX and analytics!

Please let us know if you have any problems getting the book, or have any questions by commenting!

Join or login to comment.

  • Charmaine

    Hi all,

    - UX Book Club - 11 November, Tuesday. RSVP at
    - Poll to choose book, submit by 27 October 23:59


    UX Book Club is happening again on 11 November! This time, we're trying something different by polling you which books you want to read and discuss. And also collecting your thoughts on how we can make the book club awesome for you. Join in the poll here: We'll be announcing the chosen book & the community's responses on 28th October, so please do the poll before then!

    October 23, 2014

  • Vasu K.

    1 · September 10, 2014

  • Vasu K.

    It was nice meeting you all yesterday! See you all at the next session...

    2 · September 10, 2014

  • Christoff

    Sorry, I am late to the party. Are we suppose to be done with the book or through what chapter? Thanks and sorry...

    September 6, 2014

    • Kiat L.

      Hey Christoff, not necessary to be done through the book, the book is just a guideline for the conversation direction. Some skimming through the book will be really helpful :)

      September 8, 2014

    • Christoff

      Thanks and see you there.

      September 8, 2014

  • Charmaine

    Hello! Kiat and I were actually thinking of having this book club session on measuring design... to follow up on the last 2 sessions (Prototyping, Conducting User Interviews). Personally, I'm just beginning to read on this topic and I feel that it's important. So I would really love to learn more and hear about your thoughts and experiences!

    What I mean by measuring design:
    - evaluating your designs based on its intended outcomes and metrics
    - evaluating between designs to see which is better

    Anyone has any recommendations for books on that topic?

    August 5, 2014

    • Charmaine

      Hey Vasu, thanks for the recommendations! Yeah those were the two main books on the topic I was looking at, but haven't delved deeply into either yet. Did you find either useful?
      By the way, have you checked out the Lean Analytics book before?

      August 22, 2014

    • Vasu K.

      I found 'Measuring User Experience' useful as it covers all the metrics you need. 'Quantifying user experience' is more deep if you are really looking for statistical significance.

      August 22, 2014

  • A former member
    A former member

    How about
    Hooked: How to build habit-forming products by Nir Eyal

    1 · August 5, 2014

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