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Local SEO vs. SEO: How Should You Market Your Local Business Online?

Local SEO vs. SEO: How Should You Market Your Local Business Online?

Are you using national SEO tactics to gain local customers? There's a better way. Learn about the differences between local SEO and general SEO, and how you can ramp up your rankings.

Chris Gregory from Dagmar Marketing will be discussing the differences in Organic and Local SEO and strategies on how to improve in those areas.

With constant changes in SEO and algorithms it's critical that if you want to "shine online" you've got to keep up with what's going on in SEOland.

Learn & Leverage with The JOMM.

RSVP Today, We will also serve complimentary snacks, beer, and wine

Also reminder Silver Pop's FREE Digital Marketing University is coming Thursday, January 30 noon to six pm.

Join or login to comment.

  • Chris G.

    That sounds like a good use of the new guidelines. Thanks for sharing Jack. See how quick this stuff changes =)

    February 25, 2014

  • Jack B.

    Just spoke with Google Places. They recommended for those with more than one professional in a single location to make the place of business "Entity Name Your Name", so for my wife, I created Berkshire Hathaway HomeServices Florida Network Realty Elisabeth Bobeck. I used the N.A.P.S consistency as discussed, using her name as identified on her license with the State of Florida. So that was the fix for multiple people operating in 1 single location, as explained to me. I had the Google Places person repeat it twice for me, to make sure.

    1 · February 25, 2014

  • Chris G.

    Thanks Robert. It is believed that Google has removed any ranking signal that the Business Name field represents from a keyword perspective, so they are allowing one word descriptors or location to include in your business name in the Google Plus Local Profile. How this plays out with N.A.P.S consistency will be interesting.

    February 25, 2014

  • A former member
    A former member

    A recent Google update to local optimization. Thank you Chris for presenting! http://www.webpronews.com/google-updates-quality-guidelines-for-businesses-2014-02

    1 · February 25, 2014

  • Manny T.

    Some have had issues downloading from the link I provided. Try using this link: http://www.meetup.com/Jacksonville-Online-Marketing/files/ then clicking the Local SEO vs SEO file which is listed.

    1 · February 14, 2014

  • Mary F.

    Very nice presentation by Chris Gregory. I appreciate you sharing your powerpoint with us all. I hate that I had to leave early. I was really enjoying the event.

    2 · February 13, 2014

  • Kenny H.

    Ready for some awesome SEO insights from Chris Gregory. FYI, my partner Manny Torres will be co-hosting the event.

    1 · February 10, 2014

    • CatrineFredrikson

      Kenny when, where and how can we get a copy of the presentation?

      February 12, 2014

    • Manny T.

      See my comment above. :)

      February 13, 2014

  • Manny T.

    Hello JOMMers, Chris has shared his presentation and I have uploaded it into the files section. Here is the link: http://files.meetup.com/1116893/Local%20SEO%20vs%20SEO.pdf

    1 · February 13, 2014

  • Peter D.

    Is the deck available? Great preso.

    February 13, 2014

  • Jack B.

    Great event, after I left, I went home, changed the wife's profile in Google+ and proceeded to search her name and work on her addresses locally to get consistent data (not easy with a Realtor) but like Social Media, it will be a little bit here and there. I can't program to save my life, but I love working with data. Thanks to Chris, Manny and Kenny for the show and great info! - Jack

    3 · February 12, 2014

  • Chris G.

    Thank you for all the kind comments. I had a great time sharing and learning from all of you as well. Looking forward to seeing you all at the next JOMM.

    3 · February 12, 2014

  • Bruce D. F.

    Chris Gregory was great last night. Useful information and I liked how he would go ‘off-road’ to dig deeper into a concept. Thanks for your time and great presentation.

    3 · February 12, 2014

  • Chris S.

    The focus on Local SEO, and the differences from traditional SEO were very insightful. Great presentation by Chris, thanks Kenny & Manny.

    2 · February 12, 2014

  • A former member
    A former member

    Learned a lot...great presentation!

    4 · February 12, 2014

  • Manny T.

    Great presentation on Local SEO by Chris Gregory.

    3 · February 12, 2014

  • Marcia L. K.

    Great job, Chris. Thanks for sharing this extremely valuable information.

    Thanks Kenny, Andre and Manny for hosting the event. I'm never disappointed with the content

    1 · February 12, 2014

  • Kelly W.

    Thank you for hosting! Some stuffs were a bit over my head, but I learned a lot and look forward to attending future meetups!

    1 · February 12, 2014

  • Sarah D.

    I'm so sorry I couldn't make it, my son was sick. :-( Bet it was a great session! Will the slides be posted?

    February 12, 2014

  • A former member
    A former member

    Great Meetup. Thanks for all the great up to date SEO info.

    2 · February 12, 2014

  • CatrineFredrikson

    Great meeting! Thank you.

    3 · February 11, 2014

  • A former member
    A former member

    This is awesome! I am sharing on all social medias as well!

    2 · February 11, 2014

  • Christopher C.

    I will definitely be there! I love SEO...does that make me weird?

    3 · January 15, 2014

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