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Cowerkshop - "Growing Your Brand Through Social Media"

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Course Details:

In this workshop, we will discuss social media and proper branding execution using the popular social networks of 2014, backing it up with the data and results they have already have accomplished.Expected Length: 2.5 hours

Hour 1-

Your Target Audience

— define your target audience
a. which social networks
b. daily browsing habits
c. daily online habits

— define your competition
a. followers
b. type of content being shared
c. highest conversion postings

Setup Your Brand

— create a memorable presence
a. informative description
b. high quality images (profile and cover)
c. pre-add content to show depth of account

— find your early adapters
a. discover your early audience
b. follow or like them
c. jump into conversations
d. spark interest

Hour 2:

Become Value

— set up a buffer account
a. how buffer works
b. what it can be used for

— create scheduled postings
a. identify from daily online habits (from step 1)
b. setup interesting posts
c. identify sources to generating eye-balls

— quality posting
a. incorporate questions
b. incorporate images
c. incorporate quotes
d. incorporate links
e. timing is everything

— understanding how to make quality posts
a. understand how to not have compressed image quality
b. understand social media picture viewing areas
c. understanding the type of photos and videos to include

Ask For Business

— provide free value for business
a. consultation
b. free proposal
c. no obligations 
d. timing
e. emails
f. urls

Growing Your Presence

— create a muse
a. self posting accounts

— always response
a. show love
b. be quick
c. be presentable

— grow to other networks
a. encourage growth
b. provide different value on different networks

— analytics and contenta. use buffer for statsb. alter campaigns

Question and Answer


Understanding your audience in the real-world. Twitter account. Facebook account. Instagram account. Register for a Buffer account. Knowledge of photo-editing software such as Photoshop, Illustrator, Fireworks or GIMP. 

About the presenter:

While most teenagers are busy getting their drivers license, Joshua Davidson, a social entrepreneur, founded his first company Chop Dawg, at the ripe age of 16. Shortly after, at the age of 20, he went on to launch his second company, Subtle. As a passionate tech guru, investor and speaker, Joshua focuses his time on launching startups and growing businesses that disrupt entire industries and make a positive difference. When he's not focused on growing others’ businesses, he concentrates on how to advance his own.Joshua is the CEO and Founder of Chop Dawg, full service company lined up with leading designers and developers that take ideas from concept and turn them into reality. Chop Dawg helps create startups for inspiring entrepreneurs by providing them with a wide range of services including web and mobile development, branding and marketing strategies. Through a strong mix of services, Chop Dawg builds successful brands and helps entrepreneurs’ design, plan and implement their objectives.

Joshua is also the President and Founder of Subtle, the first online platform designed to help companies manage their presences online in an effortless and efficient way. Subtle provides a one-stop solution for organizations and individuals looking to take control of their digital presence and online operations while providing a suite of applications such as CMS, Social Media and Newsletters. For the first time, through a series of tools, Subtle’s platform allows everyday individuals to have full control of their online applications all under one roof and through any device.Joshua spends his days being a innovative CEO and evenings networking with fellow entrepreneurs, testing prototypes and brainstorming concepts. He plans to utilize his skills in the years to come for innovative growth and to make a significant impact on the lives of others while bringing true quality in the startup scene one product and business at a time.

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