Jobs To Be Done involves talking to real people who bought a real product, and the real reason they did it.

Let's get together to practice Jobs-to-be-Done interviews, collaborate on bringing JTBD to our products and organizations, and shake hands with #JTBD thinkers from the Bay Area.

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Founded Dec 23, 2013

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Katie

I'm surprised by the level of growth I've seen since becoming an organizer, it's given me more confidence in my abilities.

Katie, started NYC ICO

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