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A flurry of Adobe news and announcements!

From: Buck S.
Sent on: Thursday, November 10, 2011 2:48 PM

Dear KCDesignCore members,

A lot has been happening over the last couple of weeks at Adobe, and I wanted to take a moment to share some of the news with you.

I am sure that a lot of you heard the "news" yesterday about Flash. Unfortunately, as with so much else these days, a lot of organizations and individuals chose to pass off rumor and their own biased opinions as news, rather than reporting facts. So here is the reality: Adobe has announced that, after the next release, they will discontinue development of Flash Player Mobile, the version of Player that currently runs on Android and Blackberry devices. This is no means spells the "death of Flash;" quite the opposite, in fact. Rather, it is an acknowledgement that the world is changing, and that most people would rather consume rich media content on their mobile devices through native apps, rather than the browser. The simple reality is that very few - if any - organizations were creating mobile-optimized Flash sites. By discontinuing Flash Mobile, Adobe will be able to focus their resources on continuing to push the W3C to make HTML5 live up to its promise, while pushing Flash Player on the desktop even further. On the mobile side, Flash will continue to be one of the best options for creating native mobile apps, thanks to the continuing development of AIR for mobile. Angry Birds, anyone? Yeah, that was created using Flash and packaged for app stores. As long as those pigs are still alive, Flash will be alive.

In other news, I mentioned Adobe Creative Cloud upon my return from MAX at the October meeting. For those unable to attend, Creative Cloud is a new initiative from Adobe that will bring Creative Suite, the new Touch Apps, and more to people in some innovative ways. Most importantly, you will be able to access Creative Cloud next spring for a subscription price of about $50/month. That means that you will be able to get the entirety of Creative Suite Master Collection - along with a lot more - for about $600/year, a tiny fraction of the cost of purchasing a traditional license. Best of all, if you continue the subscription, you will automatically receive future upgrades. For those interested in continuing with the traditional model, Creative Suite will still be available in a boxed edition, but here too they have made an important change: beginning with CS6, only those customers who have purchased CS5 and CS5.5 will be eligible for an upgrade. So, if you are still using CS3 or CS4 and were hoping to upgrade to CS6, you will either need to switch to the subscription model or purchase CS5.5 now. The good news here is that Adobe is offering a 20% discount on CS5.5, but only through the end of the year. (That said, the subscription model really makes sense in a lot of ways; I suspect that very few people outside of large corporate organizations will opt to get CS through the traditional "boxed" model.)

Finally, I want to thank Jim Hinds as our new co-manager for stepping up to the plate of helping run a user group. Jim brings an excellent mix of enthusiasm for our Kansas City groups and "real-life" experience through his position at the Kansas City Business Journal. I've appreciated Jim's help for quite awhile now, and it's finally official! We've doubled our efficiency now, so Jim will be a valuable resource as well as a backup for times when "life happens" and I can't make a meeting for whatever reason.

Don't forget our meeting in December will creep up on you! Thursday December 1 is the "first Thursday of the month" but also the first DAY of the month. Be ready to bring your best demo, your favorite food item to share, and your willingness to win up to $2,100 of Adobe software in our semi-annual BIG GIVEAWAY.

If you have any questions about these issues, please feel free to contact me directly. You are also welcome to follow me or the group on Twitter (@bucksommerkamp, @kcdesigncore) or connect through Facebook.

Hang in there, it's a wild ride for all of us User Group Managers as we sort through the past few days of announcements from Adobe. After they've laid off 750 people this week, we're still trying to figure out who we'll be working with and on what terms in the future...so please bear with us!

See you December 1!


Buck Sommerkamp

(with thanks to @robhuddles of the Sacramento Adobe Users Group for some stealable text)

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