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Kansas City Search Engine Marketing Association

Event Date: Tue, 4/29/2014 6:30PM

Topic: Marketing Mixology:  mastering the art of data blending

Speaker: Jim Lysinger, VP North America, BIME Analytics

Frustrated with how to harness the ever-growing deluge of online marketing data, and turn it into data-driven decisions?  Join us Tuesday, April 29th at the Alamo Drafthouse as we welcome Jim Lysinger of BIME Analytics.  The “BIME” name may ring a bell as they’ve been in the press of late as a European-founded “Business Intelligence” player that selected KC as its North American HQ, right in the heart of The Crossroads.

In today’s world, the concept of tidy stacks of marketing data sitting in one central depository just isn’t feasible.  New marketing data points are popping up like wildfire in the form of online marketing apps.  With BIME’s unique, cloud-based BI strategy, the cloud becomes your data warehouse.  Map to all your data points, in your browser, on the fly.  Mix, blend, slice and dice to garner key marketing insights and deliver stunning dashboard results to any desktop or mobile device. 

KCSEM events are a great way for local KC residents to learn more about Search Engine Marketing. Our events cater to small business owners, large company decision makers, marketing/ad professionals or those just interested in the online space. KCSEM events are beneficial for networking with others as well as learning about the in’s and out’s of online advertising, SEO, PPC, Social Media, Link-building, etc. We hope to see you April 29th at Alamo Drafthouse at 6:30PM!  A $5-$10 recommended donation is greatly appreciated to assist with facility costs.  

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