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Kansas City Search Engine Marketing Association Message Board › Request for Proposal: SEM Consultant

Request for Proposal: SEM Consultant

A former member
Post #: 1
Blue Star Benefits (BSB) is conducting this RFP process to select a qualified Consulting Contractor who meets the organization's requirements. The contractor is to assume that tools and data center infrastructure will be supplied by BSB.

Job Requirements

The SEM Consultant will oversee the BSB SEM department in the development and execution of advanced SEM/organic/PPP (no paid ads) campaign management strategies in an effort to drive traffic, leads and conversions for our large customer base. The consultant will also survey the marketplace for new and existing web marketing trends, competitive marketing plans/optimization strategies, and contribute to SEM strategy, design, and operations in support of all online channels.

Additional duties include working with the marketing department to perform recurring quality assurance for campaign success.


-Research, monitor and recommend industry keywords and phrases
-Research and suggest website best practices and revisions
-Implement online PR campaigns for select companies
-Monitor success of campaigns based on the number of closed leads
-Devise weekly reports showing of success of campaigns, suggestions for areas of improvement and tasks for the next week

Hourly plus bonus per lead. All proposals will be considered.

Please contact Cassandra Schwalm at for questions or to submit a proposal.
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