John I.


Kansas City, MO
Hometown: Kansas City

Member since:

September 3, 2013

What is your association with Big Data?

We gather big data to understand customer behavior. In order to consume big data we require that it be presented and interactive in a usable and useful interface. Hmmm....understanding human behavior, making data useful and usable: sounds like sounds like human factors to me.


I am a user interface aka human factors consultant. Currently, I define and measure customer interaction with smart phone, tablet, workstation browser applications as well as client side graphical user interfaces.

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